Global Markets Direct’s ‘North America Paint Additives Market Analysis and Forecasts to 2020’ provides in-depth analysis of North American paint additives market and presents forecasts of both volume and revenue up to 2020 for each of the major countries – United States and Canada. Additionally, this research study provides volume forecasts for the five major product segments namely, rheology modifiers, biocides, surfactants, driers and foam control agents in the North American paint additives market.  In addition, the report offers insights into two major end-user applications – architectural and industrial with a detailed analysis and volume forecasts up to 2020. The pricing analysis for the paint additives market in North America has also been detailed for each of the countries with emphasis on factors that will impact growth trend. Market share analysis of the top participants by revenues is also presented in this report.

This report also outlines the major factors that will drive and restrain the growth of the paint additives market in North America. This report will enable the reader to get a comprehensive understanding on paint additives market in North America supported by data.

North American Paint Additives Market Plunges Due to the Economic Crisis
The current economic downturn has severely impacted the paint additives market in North America leading to its declining growth. North American paint additives market has been witnessing declining volume growth for the past two years due to the downturn in construction and automotive industry. The deepening economic crisis in 2009 will cause further decline in the volume growth of North American paint additives market. According to Global Markets Direct’s estimates, the North American paint additives market will post a negative growth of around 5% by volume in 2009.

Architectural Applications will Continue to Dominate the North American Paint Additive Market
The paint additives market in North America will continue to be dominated by architectural applications during the period between 2008 and 2020. The construction industry in North America is expected to recover from the slump much before automotive industry. This will enable the architectural application to grow at a rate higher than industrial applications. In 2008, architectural and industrial applications accounted for 54% and 46% by volume respectively. Due to its higher growth, architectural applications will continue to expand in its volume size during the period between 2008 and 2020.

Canada Poised to Increase its Volume Share in the North American Paint Additives Market
Canadian paint additives market, which held a volume share of 10% in the North American market in 2008, is set to increase its share during the period 2008-2020. Canada is expected to witness a quicker recovery than the United States from its economic slump. This is set to favor the growth of Canadian paint additives market in North America. Poised to grow at a rate higher than the United States in North American paint additives market, Canada is expected to gain significant volume share in the period between 2008 and 2020.

Demand for Biocides to be Boosted Due to the Increasing Focus Towards Aqueous Coatings in Industrial Applications
The increasing focus towards aqueous coatings in industrial applications is set to favor the growth of biocides in the North American paint additives market. Industrial coatings in North America are moving towards water-based coatings due to the greater environmental concerns. This shift in turn will increase the demand for biocides, as they are required in larger quantities for water-based coating formulations. This is set to drive the growth of biocides in the North American paint additives at a rate higher than other product segments.
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