Thu 10 Sep 2009
Google in Mobile
Posted by bharatbookgroup under market size , Market Share , Market Leaders , report , research , Technical , Telecommunications , Wireless , Market growth , market forecast , Mobile , technology , Communication , Google , Market Report , Market , Demand Forecast , BusinessGoogle in Mobile
Google is the world’s most popular internet search engine. However with more people in the world having access to a mobile phone than a computer, Google is turning its attentions to the mobile market. Many of its web services and applications are now making its way to the mobile platform. How will this affect your mobile service? Will Google come to monopolise the mobile industry as it has done with the internet? How can you work with Google?
Google have been making strategic moves in the wireless market and has been active in Mountain View, California and has been pursuing a wireless solution in San Francisco. It is also set to bid 2008 US Spectrum Auctions. What impact will Google have on the wireless market in the future? It has pledged $4.6 billion to free wireless spectrum. Will Google be involved with plans to allow access to any device, meaning users are no longer locked into carrier subscriptions?
With Google’s move into any area creating great interest, talk today is of them utilising balloons as a way of extending coverage. Should you be working with Google today? Will they be the major player in mobile search technology or have they become too large to develop truly innovative dedicated products? Will Google’s backing of Fon in offering free worldwide wireless access to compete with mobile carriers be a success or will it go the way of Earthlink? Find out today.
The latest report Google in Mobile 2008 provides valuable information to Google’s strategy in the mobile market. It examines the threat posed to others by Google as the company becomes increasingly more involved in the sector. It also analyses the opportunities that exist for operators and manufacturers. How can you benefit from Google in mobile? Can you afford not to work with them and miss out?
Reading this report will tell you the following:
What are Google’s motives for entering the mobile platform?
What acquisitions have Google carried out and what reason?
What services have been made available on mobile?
Which other services have the potential to be moved to mobile?
How does the services of Google’s rivals compare to those offered by Google?
How can its rivals compete effectively with Google?
What impact will Android have?
Why did Google launch an operating system rather than its own branded phone?
What are the prospects for a “GPhone” in the future?
How will Google’s rivals respond to the launch of Android?
Find out the answers to these and many other questions by buying this vital industry insight.
November 2007, also saw the launch of Google’s Android operating system, with the first Android-based handsets set to be released in H2 2008. It has teamed up with over 30 partners in the Open Handset Alliance to launch Android. How successful will Google and the Open Handset Alliance be with the launch of Android and what effect will it have on its competitors such as Symbian and Palm? The report also considers how Android will progress in the future and whether or not we will actually see a Google branded phone launched?
Who needs to buy this report?
Mobile/cellular carriers and operators
Wireless providers
Handset manufacturers
Digital and mobile advertising agencies
Location based service providers
Brands looking to tap into the mobile market
If you work for any of the above companies then you really need to get to grips with Google’s activities before you get left behind. Act today and order your copy of this innovative report.
Table of contents
1. Executive Summary
Google’s Internet Success
Google’s Mobile Services
1.3 Google’s Wireless Services
1.4 Google’s Future Strategies in Mobile and Wireless
2. Introduction
2.1 Google - Synonymous with Success
Chart 2.1: Top Search Providers for January 2008
2.2 Google - A Brief History
2.3 Methodology
2.4 Focus of this report
3. Google Current Model and Services
3.1 Google’s Mission
3.1.1 Google is not a Portal
3.2 Current Business Strategy
3.2.1 A Unique Business Approach
Chart 3.1 Google Annual Revenue Growth (2002-2007)
3.2.2 Google IPO
Chart 3.2 Google Share Prices
3.2.4 Google Culture
3.2.4.1 20% Time for Engineers
3.2.4.2 Work Ratio for other Employees
Chart 3.3: Google 70-20-10 Time
3.3 Core Business - Internet Search
3.3.1 A Unique Approach to Internet Search
3.3.2 Ease of Use
3.3.3 Search History
3.3.4 Special Searches
3.4 Other Business Areas
3.4.1 Google News
3.4.2 Gmail
3.4.3 Google Maps
3.4.4 Google Local
3.4.5 Personalised Homepage
3.4.6 Google Calendar
3.4.7 Google Checkout
3.5 Google’s Current Activities Summary
Table 3.1: Google SWOT Analysis
4. Google Advertising
4.1 Google’s Advertising Strategy
4.2 Advertising Acquisitions
4.3 Google and Mobile Advertising
Chart 4.1: Worldwide device usage
4.3.1 Mobile AdSense
Table 4.1: Countries with Mobile AdSense
4.3.2 Mobile AdWords
4.4 Google Advertising Overview
5. Acquisitions and deals
5.1 Early Google Acquisitions
Table 5.1: Recent Google Acquisitions 2006-2007
5.2 Acquisitions in detail
5.2.1 Xunlei
5.2.2 Adscape Media
5.2.3 DoubleClick
5.5.4 Panoramio
5.2.5 FeedBurner
5.2.6 GrandCentral
5.2.7 Zingku
5.2.8 Jaiku
5.3 Deals
Table 5.2: Google mobile deals
5.4 Aqcuisitions and deals overview
6. Google Mobile
6.1 Why has Google Entered the Mobile Landscape?
Chart 6.1: Global Mobile Data Revenues 2008-2013
Chart 6.2: Mobile Data ARPUs
6.2 Google Mobile
6.2.1 Google Mobile Background
Table 6.1: Technologies available for Google Mobile
6.2.2 Google Mobile Internet and Image Search
6.2.2.1 Google Mobile WebSearch
6.2.2.2 Google Mobile Local Search
6.2.2.3 Google Mobile Search User Interface
6.2.2.4 Google Maps
6.2.2.4.1 Google Maps Vs GPS
6.2.2.4.2 End of the conventional map?
6.2.2.5 You Tube
6.2.2.5.1 You Tube Mobile
Chart 6.3: Shipments of video playing enabled handsets, 2008-2013
6.2.3 Other Google Mobile Features
6.2.3.1 iGoogle
6.2.3.2 Google News
6.2.3.3 Google SMS
Table 6.2: Google Mobile Services
6.2.3.4 Mobile Gmail
6.2.3.5 Google Checkout Mobile
6.2.3.6 Google Product Search for Mobile
6.2.3.7 Mobile Calendar
6.2.3.8 Mobile Picasa Web Albums
6.2.4 Revenue from Google Mobile
6.3 Google Mobile Overview
7. Google’s Rivals in Mobile
7.1 Who are Google’s Rivals?
Table 7.1: Google’s main rivals by business area
7.2 Microsoft
7.2.1 Microsoft in Mobile
7.2.1.1 Windows Mobile
7.2.1.2 MSN Mobile
7.2.2 Microsoft Key Acquisitions
Table 7.2: Recent Microsoft Acquisitions 2006-2008
7.2.3 VoIP
7.2.3.1 Media-streams.com
7.2.4 Search and Advertising
7.2.4.1 MotionBridge
7.2.4.2 Tellme Networks
7.2.4.3 Screen Tonic
7.2.4.4 aQuantative
7.2.4.5 AdECN
7.2.5 Mapping
7.2.5.1 Multimap
7.2.6 Software and Services
7.2.6.1 Danger Inc.
7.2.7 Microsoft Overview
7.3 Yahoo!
7.3.1 Yahoo! Acquisitions
7.3.1.1 Verdisoft
7.3.1.2 Right Media
7.3.1.3 Actionality
7.3.2 Yahoo! Mobile
7.3.2.1 Yahoo! Go
7.3.3 Yahoo! deals with mobile companies
7.4 Microsoft and Yahoo! merger?
7.5 Google’s Rivals Overview
Table 7.3: US Top three mobile sites visited
Table 7.4: UK Top three mobile sites visited
8. Android
8.1 Launch of Android
8.2 Technical Information
8.3 Android features
Figure 8.1: Android Architecture
8.4 “Thousands of GPhones?”
8.5 Android and Mobile Advertising
8.6 Concerns about security
8.7 Why build an Operating System?
8.8 Open Handset Alliance
Table 8.1: Members of the Open Handset Alliance
8.9 Android Developer Challenge
8.10 Reaction to Android
8.11 Rivals
8.11.1 Symbian
Table 8.2: Companies that shipped Symbian smartphones
Table 8.3: Symbian partners
8.11.2 Nokia and its relationship with Symbian
Chart 8.1 Symbian Ownership
8.11.3 Verizon
8.11.4 AT&T
8.11.5 Apple
8.11.6 Microsoft
8.11.7 Palm
8.12 Android Overview
9. Google Wireless
9.1 Why has Google entered Wireless?
9.1.1 Impact upon Existing Wireless and Mobile Companies
9.2 Google Wireless Ventures
9.2.1 Google Wi-fi in Mountain View
9.2.2 Google Wi-fi in San Francisco
9.2.3 Dark fibre
9.2.4 Investments into companies
9.2.5 Anti-net neutrality laws
9.2.6 Google Secure Access
9.2.7 Spectrum auction
9.2.8 Google Patents for Wireless Advertising
Table 9.1: Google wireless advertising patents
9.2.9 Google Wi-fi Investment in Fon
9.3 Google Talk and VoIP
9.4 Why would Google Provide Networks?
9.4.1 Google Wireless Threatens Others
9.4.1.1 Google Wireless Data Threat
9.4.1.2 Google Wireless Voice Threat
9.5 Google as a WVNO?
9.6 Google Wireless Summary
10. Conclusions and Recommendations
10.1 Conclusions
10.1.1 Is Google a Threat to The Mobile Industry?
10.2 Recommendations
10.2.1 For Google
10.2.2 For Operators
10.2.3 For Manufacturers
Appendices
- About visiongain
- Report evaluation form
Organisations mentioned in this report
@Last Software
Actionality
AdECN
Adscape
Altervista
AOL
Aplix Corporation
Apple
Apptimum
aQuantive
Ascender
Ask
AT&T
Audience
A-Z Maps
Azyxxi
BBC
Broadcom
CBS
China Mobile
Colloquis
Danger
dMarc Broadcasting
DoubleClick
Earthlink
eBay
Endoxen
Esmertic
E-TEN
FeedBurner
Fon
Fox
Fujitsu
Global Care Solutions
GrandCentral
GreenBorder Technologies
Helio
HTC
IBM
ImageAmerica
Intel
Jaiku
JotSpot
KDDI
LG Electronics
Linux
Lionhead Studios
LiveWire Mobile
LivingImage
Lycos
Marratech
Marvell Semiconductor
Massive Inc.
McAfee
Measure Map
Medstory
Microsoft
Mio
Mitsubishi Electric
MotionBridge
Motorola
Multimap
NBA
Neven Vision
Nokia
Noser Engineering
NTT DoCoMo
Nuance Communications
NVIDIA
O2
OctroTalk
Onfolio
Open Handset Alliance
Oracle
Orange
Orion
PacketVideo
Palm
Panasonic
Panoramio
Parlano
PayPal
PeakStream
Postini
ProClarity Corp
Qualcomm
Right Media
RIM
Samsung
ScreenTonic
Sequoia Capital
Sharp
SiRF Technology Holdings
Skype
SkyPop
Sling Media
Softricity
SONiVEX
Sony Ericsson
Sony Music Group
Sprint Nextel
Symbian
Synaptics
TAT - The Astonishing Tribe
Telecom Italia
Telefonica
Tellme Networks
Texas Instruments
The Sundance Channel
T-Mobile
Tonic Systems
Trendalyzer
Universal Music Group
Upstartle
Verdisoft
Verizon
Virgin Mobile USA
Vodafone
Warner Music Group
Whale Communications
Wind River
Winternals
Xunlei
Yahoo!
YouTube
Zenter
Zingku
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