Free-to-Air (FTA) television has been the dominant mass communication medium for many decades but the industry is now facing challenges from a number of fronts. The Internet has become increasingly entertainment-based where broadband is available and broadband penetration is predicted to continue to rise steadily over next few years. The cost structure of the pay TV industry has become more sustainable and the industry has reached profitable territory. With respect to radio, although its advertising base is growing, the medium is losing share to other sectors such as TV. Crucial changes are likely to occur with respect to the advertising model employed by FTA and pay TV firms as consumers shift to digital viewing standards. Digital viewers will, in the future, enable FTA and pay TV to utilise targeted advertising.

Table of Contents :

1. Synopsis
2. Free-to-Air TV
2.1 Market overview and trends
2.2 FTA broadcasters
2.3 ABC’s iView
3. Digital TV
3.1 Market trends
3.2 Digital Video Recorders
3.3 Interactive TV, Set-top Boxes & Electronic Program Guides
3.4 Datacasting
4. Pay TV
4.1 Subscriber statistics and analysis
4.2 Revenue statistics
5. Radio
5.1 Market trends
5.2 Market statistics
5.3 Digital radio
6. Broadcasting and Digital Media reports
7. Related reports
Table 1 – Number of television and radio licences on issue – 2008
Table 2 – Pay TV subscribers by operator – 1995 - 2010
Table 3 – Percentage change of pay TV revenue per operator – 1998 - 2010

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