Mobile Local Search Conference 2009         

                                       

Background Info

Key Speakers

• Volker Glaeser, Director Internet Services and Authorised Officer, Vodafone Germany

• Dan Mårtensson, CMO & Vice President Automotive, Telenor Connexion

• David Pearce, Head of Mobile Services, Yell.com

• Valentina Rivoira, Innovation Manager, Telecom Italia

• Mustafa Eren, Business Development Manager, Turkcell

• Andrew Weinrich, CEO, Xtify

Location based search is becoming an essential channel for merchants seeking to drive business from local search. According to industry research, analysts predict for local search to become a key application for over 30% of mobile phone users by 2013 with North America continuing to be the dominant region.

While navigation continued to lead in terms of total subscribers, two other application areas, namely enterprise and community are growing at tremendous pace. Non-network based location based services are beginning to gain momentum, and new service and platform models are emerging. These models will place pressure on network operators to define their next-generation business models

Visiongain’s local search conference will examine the evolution occurring within the local search sector. Dissecting the complex set of factors at play in this growing industry, it will bring together mobile operators, handset vendors, application developers, satellite navigation companies and other industry players to share the success of this growing industry.

Key themes:

• Location Based Services in 2009

• Understanding the dynamics of mobile search advertising

• Simplifying the end-to-end search experience

• Mobile local search: new commercial models and pricing strategies

• Panel Discussion: How will the increasing availability of open handset operating systems and published APIs influence LBS applications?

• Device and application convergence

• Optimising LBS for enterprise application

• Enhancing social networking through GPS and location

Who should attend?

• Managing Directors/ CEOs/ CFOs/ CIOs

• Product Director / Manager

• Business Development & Marketing

• Engineering

• Product Manager

• Sales

• Consultants and Analysts

Target audience - industry

Mobile Network operators, handset vendors, application developers, satellite navigation companies Technology Services, System Integrators, Platform Solution Providers, Software Application Providers, Education / Consultation Services

Day 1

Wednesday 28th October 2009

09:00 Registration & refreshments

09:30 Chair’s opening remarks

09:40 Location based services in 2009

• Analysing the main phases in the evolution of the LBS Market

• How much revenue will LBS generate and which applications will be responsible for how much?

• How do the different cellular positioning techniques measure up?

• Overcoming the barriers and avoiding an expensive dead end

• OneBip into the future

Annette Zimmermann

Senior Research Analyst, Mobile Devices Technology and Service Provider Research

Gartner Germany

10:20 Local search application for Android platforms

• Implementing GPS standards on Android devices

• How new Location Based Services will be operated within the android environment?

• Expanding the reach towards complete information availability

Nikos Kryvossidis

Director Partner Solutions

Google UK*

11:00 Morning refreshments & networking session

11:20 Location Based traffic solutions

• Setting a new standard for traffic solutions

• Transforming the navigation user experience with new speed profiles product

• Describing experimental services and scenarios

Mustafa Eren

Business Development Manager

Turkcell

12:00 Location Based Search: new commercial models and pricing strategies

• Operators have number of choices in delivering Location Based Services to subscribers. Which option will better suit the consumer and why?

• Business models and revenue opportunities

• What users want and what will the future of LBS look like?

Valentina Rivoira

Innovation Manager

Telecom Italia

12:40 Lunch

13:40 Panel Discussion: The impact of open handsets operating systems on LBS applications

Panellist will analyse how the increasing availability of open handset operating systems and published APIs will influence LBS applications?

If you want to submit a question, please email it to Logadassen.curoopen@visiongain.com

14:20 Simplifying the end-to-end search experience

• The consumer feedback from mobile search since the launch

• Differentiating search for mobile: which services are even better suited to mobile than Internet?

• What is the future for mobile search sponsored links and local search?

• Identify the importance of resolving problems for advertisers and users

David Pearce

Head of Mobile Services

Yell.com

15:00 My Campaign

• VF Germany just launched “Pizza”, Germany’s first self-service advertising tool for the SOHO segment giving customers great targeted mobile advertising capability based on ZIP code

Volker Glaeser

Director Internet Services and Authorised Officer

Vodafone Germany

15:40 Afternoon refreshments & networking session

16:00 Analysing the suitability of different wireless technologies to deliver cost effective M2M/telematics services

• Examining the current M2M market and assessing the suitability of network technologies ion delivering M2M services

• Identifying the key performance indicators for delivering M2M services and evaluating how different technologies can deliver on cost, coverage, reliability, speed, latency and ubiquity

• Determining to what extent improvements in the 3G capacity and coverage will drive the wireless M2M market

Dan Mårtensson

CMO & Vice President Automotive

Telenor Connexion

16:40 Enhancing social networking through GPS and location

• Moving from mobile social network to location specific social network

• Identifying strategies to achieve critical mass in subscribers

• Describing experimental services and scenarios

Ric Ferraro

Managing Director

Geome Communications

17:20 Chair’s closing remarks and end of conference

17:30 Networking drinks

Take your discussions further and build new relationships in a relaxed and informal setting

Partners

Media Partners:

MobileIN.com

MobileIN.com is dedicated to professionals engaged in the wireless and mobile communications profession, including product and service providers, infrastructure and software developers, consultants, researchers and analysts, and the investment community. For further information please visit: www.MobileIN.com

Past Papers

Speaker presentations are free to delegates. If you are unable to attend the event, the presentations are published two weeks after the event and are available to purchase.

For more information kindly visit
http://www.bharatbook.com/Market-Research-Reports/Mobile-Local-Search-Conference-2009-Conference-Only.html