Mon 14 Sep 2009
Energy-Efficient Home Renovations Market, Part 2: Appliances & Lighting
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Green building is no longer just a fad; in fact, energy-efficient remodeling and renovating is one of the few aspects of the U.S. construction business that still holds a positive outlook in the midst of the economic turmoil in 2009.
The U.S. residential construction market was $363 billion in 2008, down 41% from its high of $620 billion in 2006. The home renovations market was $188 billion in 2008, down 18% percent from 2007. But SBI estimates that the home energy efficiency renovations market in the U.S. was $21 billion in 2008; down only 13% percent from 2007’s $24 billion.
Remodeling to improve a home’s energy efficiency instead of buying a new home has become a preferred option in today’s market. In fact, the National Association of Home Builders found that 32% of home builders also provided remodeling services in 2008. Homeowners are still seeing the benefits of improving their home’s energy efficiency even in the economic instability of 2009. With energy consciousness shooting to the forefront of the media during the 2008 oil price peak, the Propane Education & Research Council has found 80% of homeowners are now concerned about the energy efficiency of their homes.
Home builders and remodelers have been quick to provide remodeling services that are focused on energy conservation and green building practices; as an example, 85% of remodelers surveyed by the National Association of Home Builders in 2008 used energy-efficient windows on the majority of their projects. Retailers and manufacturers of building projects, residential builders and remodelers, and even state and federal organizations now have to be able to provide knowledgeable energy conservation expertise to succeed in their business.
Home energy efficiency analysis now uses a ‘whole building’ approach, affecting all categories of building materials, from windows and doors to insulation to completely eliminating air leaks. To fully embrace this view, this report looks at the impact energy-efficient building products are having on the renovations market in a number of categories:
* Part I explores the market for energy-efficient doors and windows, caulking and weather stripping, and insulation used in home renovation projects.
* Part II examines the energy-efficient appliance and lighting markets for home remodeling.
* Part III looks at energy-efficient heating and cooling systems and the growing trend of energy-efficient roof renovations.
Report Methodology
Report data were obtained from government sources, including the U.S. Department of Commerce, U.S. Census Bureau, U.S. Department of Housing and Urban Development and ENERGY STAR; trade associations such as the National Association of Home Builders (NAHB), and the National Association of the Remodeling Industry (NARI); research organizations such as the American Council for an Energy-Efficient Economy (ACEEE) and Harvard University’s Joint Center for Housing Studies (JCHS); websites of home improvement contractors, manufacturers and dealers, industry analysts and print and online business and trade journals.
Consumer demographics and spending trends derive from data compiled by Simmons Market Research Bureau, New York, NY. Trends and recent developments in the industry come directly from personal interviews with key players in manufacturing and sales of energy-efficient building products and discussions with knowledgeable insiders of associations such as the National Association of Home Builders.
What You’ll Get in This Report
Energy-Efficient Home Renovations Market, Part 2: Appliances & Lighting provides a concise, focused look on the world of whole home energy-efficient renovations as it exists today, and shows where the market is moving towards in the next five years. The report highlights key players in the industry and pinpoints ways current and prospective competitors can capitalize on recent trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Energy-Efficient Home Renovations Market, Part 2: Appliances & Lighting offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You’ll Benefit from this Report
If your company is already doing business in green home renovations or remodeling specializing in energy efficiency, or is considering making the leap, you will find this report invaluable as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for all aspects of energy-efficient renovations, as well as projected markets and trends through 2013.
This report will help:
* Marketing managers identify market opportunities and develop targeted promotion plans for homeowners looking to renovate to reduce their utility costs.
* Research and development professionals stay on top of competitor initiatives and explore demand for current energy efficiency remodeling trends and new emerging energy-efficient construction products.
* Advertising agencies working with clients in the banking, retail and construction industries develop messages and images that compel homeowners to migrate towards energy-efficient products when considering home renovations.
* Business development executives understand the dynamics of the market and identify possible partnerships.
* Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.
Table of Contents:
Chapter 1: Executive Summary
Scope of This Report
Methodology
The Market
The U.S. Energy-Efficient Home Renovations Market
Figure 1-1: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $)
Energy-Efficient Product Segments for the Renovations Market
Forecast
Figure 1-2: Residential Energy-Efficient Renovations Market Forecast, 2009-2013 (in billion $)
Figure 1-3: Residential Energy-Efficient Appliance and Lighting Renovations Market Forecast, 2009-2013 (in billion $)
Measuring Energy Efficiency
Prescriptive Energy Efficiency Programs
Table 1-1: Summary of Energy-Efficient Appliance and Lighting Programs, 2009
Home Energy Efficiency Auditing for Renovations
Home Performance Programs
Financial Programs
State Energy Efficiency Renovation Incentives
Figure 1-4: Utility Funding for Energy Efficiency Programs, 2008
Government Assistance Programs
Financial Benefits of Energy-Efficient Home Renovations
Trends
Figure 1-5 :NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity, 2002-2009
Consumers Want More Green!
Appliance Remodeling Trends
Residential Lighting Trends
DIY and Pro
Remodeling Industry Suffers from Unprofessional Image
The Future for Energy Efficiency Remodelers
DIY Versus Pro by Product Segment
Demographics
Appliance Renovation Demographics
Energy-Efficient Lighting Demographics
Manufacturers & Retailers
Appliance Manufacturers
Residential Lighting and Lighting Fixture Manufacturers
Retailers
Chapter 2: The Market
Scope of This Report
Methodology
A Note on the American Housing Survey
Defining Energy-Efficient
Energy-Efficient Appliances
Energy-Efficient Lighting
The Residential Construction Industry
The U.S. Housing Construction Market
Figure 2-1: Residential Construction Value Put in Place, 2002-2008 (in billion $)
The U.S. Home Renovations Market
Figure 2-2: Residential Renovations Market, 2001-2008 (in billion $)
The U.S. Energy-Efficient Home Renovations Market
Figure 2-3: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $)
The U.S. Appliance Market
Table 2-1: U.S. Residential Appliance Market, 2002-2008 (in thousand units)
The Energy-Efficient Appliance Market for Existing Homes
Figure 2-4: Energy-Efficient Residential Appliance Renovations Market, 2003-2008 (in billion $)
Figure 2-5: Breakdown of Energy-Efficient Appliance Market for Existing Homes, 2008
The U.S. Residential Lighting Market
Table 2-2: U.S. Residential Light Fixture and Compact Fluorescent Bulb Market, 2002-2008 (in million $)
The Energy-Efficient Residential Lighting Renovations Market
Figure 2-6: Energy-Efficient Residential Lighting Renovations Market, 2003-2008 (in million $)
Imports & Exports of Appliances
Table 2-3: U.S. Imports & Exports of Appliances, 2002-2008 (in million $)
Imports & Exports of Residential Lighting Products
Table 2-4: U.S. Imports & Exports of Residential Light Fixtures and Compact
Fluorescent Bulbs, 2002-2008 (in million $)
Forecast
Figure 2-7: Residential Energy-Efficient Renovations Market Forecast, 2009-2013 (in billion $)
Energy-Efficient Home Renovations Product Segment Forecasts
Figure 2-8: Residential Energy-Efficient Appliance and Lighting Renovations Market Forecast, 2009-2013 (in billion $)
Chapter 3: Measuring Energy Efficiency
Independent Product Testing Organizations
Association of Home Appliance Manufacturers
Table 3-1: AHAM Appliance Standards, 2009
National Institute of Standards and Technology
Table 3-2: ENERGY STAR Lighting Efficacy Testing Standards, 2009
Prescriptive Energy Efficiency Programs
ENERGY STAR
Figure 3-1: ENERGY STAR Program Aided vs. Unaided Consumer Awareness, 2001-2008
Consortium for Energy Efficiency
Energy Efficiency Standards of Residential Appliances
Energy Efficiency Standards of Residential Refrigerators & Freezers
Table 3-3: Energy-Efficient Refrigerator & Freezer Criteria, 2009
Energy Efficiency Standards of Residential Dishwashers
Table 3-4: Energy-Efficient Dishwasher Criteria, 2009
Energy Efficiency Standards of Residential Clothes Washers
Table 3-5: Energy-Efficient Clothes Washer Criteria, 2009
Energy Efficiency Standards of Water Heaters
Table 3-6: Energy-Efficient Water Heater Criteria, 2009
Energy Efficiency Standards of Residential Lighting Fixtures
Table 3-7: Energy-Efficient Residential Light Fixture Criteria, 2009
Energy Efficiency Standards of Compact Fluorescent Bulbs
Table 3-8: Energy-Efficient Compact Fluorescent Bulb Criteria, 2009
New Energy Efficiency Lighting Standards
Table 3-9: Energy-Efficient Residential Solid-State Lighting Criteria, 2009
Home Energy Efficiency Auditing for Renovations
Energy Efficiency Auditor Certifications
Table 3-10: State Level Home Energy Auditor Certification Programs, 2009
Self-Auditing Programs
Home Performance with ENERGY STAR
Home Performance Energy Auditing is a Fragmented Market
Home Performance Energy Efficiency Rating Programs
The RESNET HERS Index
Home Environmental Rating Programs That Include Energy Performance
The Future of Home Energy Rating
Chapter 4: Financial Programs
ARRA Providing $20 Billion for Energy Efficiency
Federal Energy Efficiency Renovation Incentives
The ARRA Residential Tax Credits
Future Federal Energy Efficiency Legislation
State Energy Efficiency Renovation Incentives
Figure 4-1: Utility Funding for Energy Efficiency Programs, 2008
Energy Efficiency Home Renovation Programs by State
Table 4-1: State & Utility Incentives for Whole Home Residential Energy Efficiency Renovations, 2009
Table 4-2: State & Utility Incentives for Appliance Energy Efficiency Renovations, 2009
Table 4-3: State & Utility Incentives for Lighting Energy Efficiency Renovations, 2009
Government Assistance Programs
Housing and Urban Development Programs
Financial Benefits of Energy-Efficient Home Renovations
Figure 4-2: Breakdown of Residential Energy Usage, 2006
Appliance Energy Savings
Table 4-4: ENERGY STAR Qualified Residential Appliance Energy & Water Savings per Year, 2009
Lighting Energy Savings
Chapter 5: Trends
Remodeling Indexes Look Grim
Figure 5-1: NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity, 2002-2009
Government Now Much More Interested in Energy Efficiency
State Level Residential Energy Efficiency Awareness
Table 5-1: ACEEE State Energy Efficiency Ranking, 2008
Green Remodeling Trends
Consumers Want More Green!
The Holy Grail of Energy Efficiency: Zero-Energy Homes
The Downside of Increased Energy Efficiency Awareness: Greenwashing
Energy Efficiency Remodeling for the Future
Energy Efficient Appliance Trends
Smart grid to monitor/control appliance use
Self-Testing of Appliances Leads to ENERGY STAR Label Abuse
Expanding Energy Efficiency Appliance Categories
Changing Water Heater Purchasing Decision Making
Energy-Efficient Light Fixture Trends
The Fixtures of the Future
Table 5-2: Lighting for Tomorrow Finalists, 2008
The Future is Bright for Solid-State Lighting
Decorative Light Strings Market Trends
Table 5-3: U.S. Imports & Exports of Decorative Light Strings, 2002-2008 (in million $)
Compact Fluorescent Bulb Trends
The Growth of CFL Marketing Campaigns
Death by Legislation: The End of Light Bulb Manufacturing in the U.S.?
Table 5-4: Countries with Non-Directional Light Bulb Energy Efficiency Legislation, 2009
A Tarnished CFL Image: Recycling is Essential
Chapter 6: DIY and Pro
The Remodelers View of the Market
Remodeling is a Heavily Fragmented Market
Remodeling Industry Suffers from Unprofessional Image
Figure 6-1: Customer Willingness to Hire the Same Remodeler, 2008
Energy-Efficient Remodeling High on Remodelers’ Lists
Figure 6-2: Frequency of Energy Efficiency Products Commonly Installed by Remodelers, 2001-2008
The Future for Energy Efficiency Remodelers
Dishwasher & Water Heater Installations
Figure 6-3: Percentage of Pro Dishwasher & Water Heater Installations, 2001-2008
Light Fixture Installations Favor the DIY Homeowner
Figure 6-4: Percentage of Pro Light Fixture Installations, 2004-2008
Chapter 7: Demographics
Note on Experian Simmons Market Research Bureau Consumer Data
Energy-Efficient Appliance Demographics
Figure 7-1: Age of Major Appliances as Percentage of U.S. Households, 2005
ENERGY STAR Appliance Sales Constant Throughout the U.S.
Figure 7-2: ENERGY STAR Qualified Appliances Sales Share by Region, 2007
ENERGY STAR Appliance Ownership Demographics
Table 7-1: ENERGY STAR Appliance Ownership Demographics, 2005
Water Heater Demographics
Energy-Efficient Lighting Demographics
Table 7-2: Demographic Indicators and Resistors of Purchasing CFLs Most in the Previous 12 Months, 2008 (Index)
Bedrooms, Bathrooms and Kitchens, Oh My!
Table 7-3: Estimated CFL Household Saturation by Room, 2008
Energy-Efficient Lighting Fixture Demographics
Table 7-4: Top Demographic Indicators and Resistors of Purchasing Lighting Fixtures in the Previous 12 Months, 2008 (Index)
Chapter 8: Manufacturers & Retailers
Appliance Manufacturers
Whirlpool
Overview
Performance & Products
Table 8-1: Whirlpool Appliance Products, 2009
General Electric
Overview
Performance & Products
Table 8-2: General Electric Appliance & CFL Products, 2009
A. O. Smith
Overview
Performance & Products
Table 8-3: A. O. Smith Water Heater Products, 2009
CFL and Lighting Fixture Companies
TCP
Overview
Performance & Products
Table 8-4: TCP Lighting Products, 2009
Acuity Brands
Overview
Performance & Products
Table 8-5: Acuity Brands Residential Light Fixture Products, 2009
Retailers
Sears
Overview
Performance
The Home Depot
Overview
Performance
Figure 8-1: Home Depot World Revenue, FY2005-2009(in billions of dollars)
Lowe’s
Overview
Performance
Figure 8-2: Lowe’s World Revenue, FY2004-2008 (in billions of dollars)
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