Study Analyzes Market Segments And Structure, $ Size/growth (2000-2012 Forecast)

This is study examines the $11 billion market for motivational “self-improvement” programs, products or services that seek to improve us physically, mentally, financially or spiritually

This is simply the most comprehensive business analysis that exists of the self-improvement market.

Discusses the market for: books, CDs/DVDs, videos, audiobooks, infomercials, motivational speakers, multi-media packages, public seminars, workshops, 16 holistic institutes, personal coaching, websites and more. Nature of and outlooks for each market segment. Major topic categories covered: weight loss/exercise, business/sales skills, business opportunities/investing, improving relationships, general motivational, and stress management.
The study analyzes market segments and structure, $ size/growth (2000-2012 forecast), in-depth profiles of 35 top motivational speakers/gurus (Tony Robbins, Deepak Chopra, Phil McGraw, Dr. Laura, Brian Tracy, Stephen Covey, Suze Orman, John Gray, Tom Hopkins, Robert Kiyosaki, Zig Ziglar, many others), demographic profile/buying habits of TV infomercial buyers, top 100 infomericals of 2007, 2008 status report of U.S. weight loss market, the stress management market, more.
Contains a 97-page exhaustive chapter profiling the activities/specialties/speaking fees/ revenues of 35 top speakers/gurus influencing the market, with a ranking of the top 101. 56 competitor profiles for: Gaiam, Nightingale-Conant, Hay House, Peak Potentials, Landmark Education, Midwest Center for Stress, Audible.com. Selfgrowth.com, Success Magazine, Beliefnet.com., Fred Pryor/CareerTrack, Peter Lowe, Toastmasters, Dale Carnegie Associates, others. Results of latest surveys from: The Audio Publishers Assn., Publishers Weekly, Electronic Retailing Assn., more.
Table of Contents:

Introduction:  Study Scope  & Methodology
* Explanation of where the information came from: “primary” & “secondary” sources:
methodology, definition of the self-improvement market, scope of the research

Executive Overview of Major Findings      ($350)
* Highlights of ALL chapters–Discussion of market nature & definition, characteristics,
major developments of past 2 years, avg. customer profile, why demand exists for programs.
* Findings/transcripts of interviews with market movers & shakers/management at: selfgrowth.com,
Personalgrowth.com, Centerpointe Research, Success magazine
* Market Size & Growth, Segments: Table & Discussion of total market size, growth, outlook
(2000, 2002, 2003, 2005, 2007, 2008, 2012 forecasts), estd. $ size of major segments BY
DISTRIBUTION CHANNEL: Infomercials, mail order catalogs, motivational speaker
seminars, holistic institutes, self-improvement books & audiotapes, personal coaching
* Individual Market Segment Outlooks: discussion of mkt. size/growth/characteristics/trends for:
1. infomercials (2007-08 estim. sales by topic, qtrly. media billings), 2. Motivational speakers
mkt., 3. Personal coaching market, 4. Holistic institutes mkt., 5. self-improvement books mkt.
(effect of The Secret’s huge book/DVD success), 6. Audiobooks mkt.,
* Status report of the U.S. Weight Loss Industry  ($ size 2002-2012F, by 9 mkt. segments,
trends, dieter demographics/number, mkt. nature,  major mkt. trends/developments, etc.)
* Status report of the Stress Management Programs/Services Market  (2007 $ size, segments,
major trends
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The Motivational Speakers Market   ($495)

* Discussion of number of professional speakers in the U.S., avg. earnings, estim. 2003, 2005, 2007
income for the top 11 gurus (table) - from speaking engagements, books, consulting, training,
list of top speakers’ bureaus, how speakers operate
* Recent market trends
* Overview/size of corporate training market
* Speaking fees by person – table (2003, 2005, 2008)
* List/ranking of top 101 self-improvement experts, compiled by Self-Improvement Online, Inc.
* New up and coming speakers, profiles of: Hale Dwoskin, Pete Bissonnette, Robert Ringer,
Michael Masterson, Bill Harris, Vic Johnson)
* In-depth profiles of 35 top self-improvement “gurus”/celebrities (living and past) - descriptions of their organizations, biographies, 2007 revenue estimates/actual when available, products/services offered, books authored, speaking fees, consulting, specialties, headquarters address,websites, for…

The Motivational Speakers Market

…Anthony Robbins, Jack Canfield, Mark Victor Hansen, Deepak Chopra, Suze Orman, Franklin Covey Co.  (Stephen Covey), Marianne Williamson, Zig Ziglar, Brian Tracy, Dr. Phil McGraw, Dr. Laura Schlessinger, Kevin Trudeau, Sylvia Browne, Dale Carnegie, Wayne Dyer, Robert Kiyosaki, Robert Allen, John Gray, Iyanla Vanzant, Les Brown, Louise Hay, Og Mandino, Ken Blanchard, L. Ron Hubbard,  Napoleon Hill, Tom Hopkins, Leo Buscaglia, Jim Rohn, Spencer Johnson, Barbara DeAngelis, Earl Nightingale, John Kabat-Zinn.

The Personal Coaching Market      ($100)

* Definition & summary of the market, number of active coaches in U.S., worldwide, coaching
specialties, differences between coaching and consulting, corporate vs. personal coaching, the
most common myths about coaching, phone coaching, effects of the recession
* The market’s major trade group and periodicals (address list)
* Average/typical annual earnings, fees, emergence of telephone coaching services
* Market $ size and projected growth to 2008, 2012 – PricewaterhouseCoopers survey findings,
It revisions of prior estimates
* List of major coaching periodicals.

The Direct Response Market: Infomercials    ($395)

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