Bharat Book Bureau

Affinity and Partnership Marketing in UK Accident and Health Insurance

Finaccord’s report titled Affinity and Partnership Marketing in UK Accident and Health Insurance represents the most detailed research ever undertaken on this sector and is one of seven studies in a new series of publications. Drawing on the results of a survey of 2,500 organisations, the report analyses the penetration, operating models and partner market shares of affinity and partnership marketing schemes for accident and health insurance across a range of distributor categories. These include banks, building societies, charities, friendly societies, Internet, media and telecoms entities, on-line aggregators and brokers, professional associations, retailers, trade associations and trade unions. Moreover, the PartnerBASE™ database that accompanies the report provides the granular detail behind the analysis, detailing each of the more than 300 affinity and partnership marketing initiatives traced by Finaccord in this sector. In the context of this report, accident insurance embraces all types of policy usually encompassed by the definition, including personal accident insurance, accidental death insurance, accident cash plans and serious injury plans, but with the exception of creditor or payment protection insurance. In a similar vein, health insurance refers to dental expenses policies, health cash plans and private medical insurance but, again, omits creditor or payment protection insurance. You may be able to use this report and associated PartnerBASE™ database in one or more of the following ways: - drill down into the detail lying behind affinity and partnership marketing schemes for accident and health insurance in the UK; - gain access to research that chronicles the vast majority of affinity marketing opportunities in accident and health insurance; - benchmark the competitive position of your own organisation in affinity and partnership marketing of accident and health insurance and spot opportunities for displacing rivals; - gain a wider perspective from learning about recent innovations in partnership marketing of insurance in continental Europe and Ireland; - plan your future affinity and partnership marketing strategy for accident and health insurance armed with the best market and competitor intelligence available on this subject. Together, the report and PartnerBASE™ database will provide you with the definitive guide to current and potential affinity and partnership marketing opportunities in UK accident and health insurance.

TABLE OF CONTENTS

0.0 EXECUTIVE SUMMARY2
Research background and structure 2
Accident and health insurance embraces a variety of different types of protection policy 2
A majority of affinity marketing schemes for accident insurance are organised through brokers2
although AIG and HMCA are identifiable as the leading specialist providers in this field3
Over a quarter of organisations surveyed in 18 sub-categories offer health insurance3
with BUPA emerging as the provider with the highest outright number of exclusive partnerships 4
Key success factors for affinity marketing in accident and health insurance vary by type of policy 4
and there is scope for comparing developments in the UK with those in continental Europe4

1.0 INTRODUCTION6
Finaccord6
UK affinity and partnership marketing publications6
Other UK consumer research publications 6
PartnerBASE™ 7
Definitions7
Rationale 8
The channels used to distribute financial products and services in the UK continue to proliferate8
with on-line affinity and partnership marketing having growing rapidly in importance of late 8
Methodology10
Errors, omissions and limit of liability 11

2.0 MARKET OVERVIEW13
Affinities and partnerships in UK accident and health insurance13
Over 10% of organisations surveyed in nine sub-categories promote accident insurance13
with most schemes organised through brokers rather than placed directly with underwriters15
Affinity programs for health insurance are more widespread than those for accident insurance17
with BUPA having established the highest outright number of deals with partner organisations 19

3.0 NOT-FOR-PROFIT AFFINITY GROUPS21
31 Charities21
Introduction21
Analysis of partnerships 21
Three charities are engaged in marketing accident and health insurance policies to supporters21
intune’s main target market is the affluent over-50 age group served by Saga23
and the company is interested in working with suppliers that fulfil a variety of criteria23
intune is employing a multi-channel distribution strategy including the charity’s high street outlets 23
as it seeks to reach an operating profit of £15 million per annum by 2012 23
33 Professional associations 24
Introduction24
Over 50 professional associations possess in excess of 5,000 individual members 24
Analysis of partnerships 27
The vast majority of professional associations offering motor insurance do so through a broker27
with Parliament Hill having expanded its roster of member benefits clients to 11 associations27
A further three brokers each claim to more than one deal in the professional association segment27
Almost a half of associations have organised health insurance schemes for their members29
BUPA and HMCA rank among the foremost providers to the professional association sector29
although other protagonists including Benenden Healthcare and WPA are also active 29
34 Sports organisations 31
Introduction31
Analysis of partnerships 31
Perkins Slade has carved out a strong position for itself in the sports organisation sector31
having been appointed as the approved insurance broker to the CCPR31
although at least a dozen other firms are also active as affinity providers in this market 31
HMCA has begun to establish schemes for health insurance with sports organisations 33
35 Trade associations34
Introduction34
Analysis of partnerships 36
Over 5% of trade associations have organised the provision of stand-alone accident insurance36
although the provision rate for health insurance is nearly three times higher 37
BUPA and Private Health Partnership are most commonly used by trade associations 37
Private Health Partnership has built up a portfolio of around 8,000 mainly corporate clients 37
36 Trade unions 39
Introduction39
Analysis of partnerships 41
AIG has established several distribution deals for accident insurance with trade unions 41
A number of trade unions have organised propositions in the area of health insurance43
with both BUPA and Simplyhealth’s HSA each claiming more than one affinity partnership43
37 Other not-for-profit affinity groups45
Introduction45
Lifestyle organisations 45
The Countryside Alliance collaborates with RK Harrison for specialist accident insurance45

4.0 FINANCIAL PARTNERS 47
41 Banks47
Introduction47
Analysis of partnerships 48
Only a handful of retail banks in the UK offer accident insurance on a stand-alone basis48
although a significant amount of behind-the-scenes tele-marketing is also taking place49
which also extends to lower cost health policies in addition to private medical insurance 49
42 Building societies51
Introduction51
Analysis of partnerships 52
Building societies display limited visible interest in non-creditor accident and health insurance52
43 Credit cards and premium accounts53
Introduction53
Analysis of partnerships 53
Accident and health insurance coverages are rarely packaged with banking products53
although Alliance & Leicester’s Premier 50 Health Benefits concept is an innovative service53
44 Credit unions55
Introduction55
Analysis of partnerships 56
Norwich Union accesses the credit union market as the approved supplier of CUNA Mutual56
although the Scottish Police Credit Union has also established an affinity link with BUPA56
45 Friendly societies 58
Introduction58
Analysis of partnerships 59
Friendly society involvement in accident and health insurance remains almost entirely internal59
46 Insurance companies 60
Introduction60
Analysis of partnerships 61
PruHealth is aiming for an overall market share of 10% in private medical insurance by 201161
47 On-line aggregators and brokers 62
Introduction62
Analysis of partnerships 63
Chase Templeton’s Preferred Medical is the partner of both Confusedcom and The Motley Fool 63
48 Specialised lenders64
Introduction64
Analysis of partnerships 65
American Express has linked with Aetna’s Goodhealth Worldwide for an expatriate health policy65

5.0 COMMERCIAL ENTITIES67
51 Automotive associations 67
Introduction67
Analysis of partnerships 68
Through First Assist, RAC is marketing a travel-related accident insurance policy68
52 Cricket and rugby clubs69
Introduction69
Analysis of partnerships 69
Cricket and rugby clubs have no involvement in either accident or health insurance69
albeit both cricket and rugby attract sponsors from the financial services sector 69
53 Football clubs 70
Introduction70
Analysis of partnerships 70
Football clubs display little appetite for affinity marketing of either accident or health insurance70
54 Internet, media and telecoms entities72
Introduction72
Analysis of partnerships 73
ACE European Group maintains a link with Candis for personal accident insurance73
Moneysupermarketcom and Insurancewidecom account for a majority of media affinities74
55 On-line price comparison providers 75
Introduction75
Analysis of partnerships 76
Only PriceRunner has established a searching facility for health insurance under its own brand76
56 Retailers77
Introduction77
Analysis of partnerships 78
Retailers appear to remain wary about acting as partners for accident or health insurance78
although PruHealth’s alliance with Boots could be a key turning point in the affinity market 78
The Boots web site is the most frequently visited health and wellness site in the UK78
and the initial results from the partnership have been encouraging in a variety of ways78
Greenbee will allow the John Lewis Partnership to expand its share of total client expenditure 79
Fit with the values of the John Lewis Partnership has been key to selection of affinity partners80
57 Other commercial entities81
Introduction81
Branded conglomerates81
Saga and Virgin leverage their brands across the full consumer financial services spectrum81
Loyalty schemes82
The loyalty schemes category extends to a range of diverse travel and other reward programs82
with several offering members the chance points through purchase of health insurance82
AIRMILES reconfigures its affinity strategy by forging a new link with Lloyds TSB83
Delivering memorable experiences continues to be key to the AIRMILES proposition83
Lloyds TSB hopes to leverage the relationship across a range of financial services 83
AIRMILES has bolstered its range of family-oriented redemption options84
and is also in the process of rolling out a policy asserting its ‘green’ credentials84
The Post Office84
The Post Office is seeking to grow its total portfolio of insurance policies to two million by 201084

6.0 EUROPEAN INNOVATIONS87
Introduction87
Events in affinity and partnership marketing in Europe, 2006 and 200787
Winter 200687
AEGON expands bancassurance reach in Spain through link with local savings bank87
Fondiaria SAI firms up link with Banca Popolare di Milano for bancassurance venture 87
Elvia reinforces position in travel insurance sector through new distribution deals 88
Estonian bank diversifies into non-life bancassurance by establishing captive company88
AIB and Aviva finalise Irish bancassurance deal by combining life insurance firms88
AXA and Adeslas co-operate for health insurance distribution in Spain 89
Cattolica and Banca Lombarda extend life insurance distribution tie to 201089
French banking and insurance partners pilot Séréna personal assistance platform89
Spring 200689
Spanish arm of CIGNA launches health insurance through Travel Club loyalty program89
Fortis health insurance  and An Post confirm Irish financial services joint venture 90
MACIF and MNRA create affinity programs for small businesses in France90
Mapfre and Caja de Madrid extend scope of co-operation to automotive finance 90
Proteq ties with leading Dutch pharmacy chain for affinity insurance venture 90
ESFG and Crédit Agricole strengthen Portuguese bancassurance ties 90
Aon and Delta Lloyd join forces for affinity insurance venture in the Netherlands91
Summer 2006 91
Fondiaria and Capitalia link for non-life bancassurance joint venture in Italy91
Mondial Assistance renews international assistance contract with Chrysler Jeep 91
Cattolica strengthens strategic bancassurance tie with BPVN in Italy91
CNP launches new permanent disability and long-term care contract with ASAC-FAPES91
BBVA and Sanitas combine in Spanish health insurance distribution deal92
AXA seals affinity insurance tie with Bertelsmann media club in Germany 92
CNP extends major bancassurance deals in France through to end 201592
Winterthur and Sanitas agree tie for health insurance distribution in Switzerland 92
Europäische expands card-related travel insurance deals in Germany92
Autumn 200692
Aon Italia rolls out new propositions for professional affinity partner 92
AXA buys major Greek bancassurance protagonist for €255 million 93
French mutuals tie for retirement savings cross-selling initiative 93
BBVA and Willis link for high net worth property insurance venture in Spain 93
Uniqa commences bancassurance joint venture in Ukraine with Credo-Classic93
German catalogue retailer commences insurance marketing venture94
AXA replaces Talanx as SEB’s new bancassurance partner in Germany94
CNP’s life assistance arm forges tie with Chèque Domicile in France94
Santander Consumer Bank improves motor insurance offer for German car buyers 94
Winter 200795
Zurich seals new manufacturer motor insurance deal with Suzuki in Germany 95
AEGON forges new bancassurance link with Banca Transilvania in Romania95
a distribution strategy also pursued by Aviva in the same country with Finansbank 95
CIGNA targets marine sports club members with health insurance proposition in Spain95
Innovative distribution deals assist Spanish insurer Mapfre at home and abroad95
French affinity broker launches new insurance policy through AOL link 96
AEGON and ERGO tie for pensions cross-selling agreement in Poland96
Mapfre takes 50% stake in Spanish savings bank insurance unit96
Cattolica finalises bancassurance agreement with Banca Popolare di Vicenza96
Mondial Assistance establishes distribution agreement with Sanyres in Spain97
VIVAS Health secures distribution link with Hibernian Direct in Ireland 97
Tie with statutory health insurer in Germany pays dividends for HUK Coburg97
Caisses d’Épargne and MACIF roll out individual health insurance contracts in France 98
Generali acquires bancassurance companies in Austria from BAWAG PSK98
Spring 200798
ADAC and Zurich disclose launch joint venture insurance company in Germany98
Mapfre seals major bancassurance deals with Bankinter and BBVA in Spain98
Folksam and Swedbank initiate new bancassurance collaboration in Sweden99
AXA acquires stakes in Monte dei Paschi di Siena bancassurance firms 99
Allianz links with Ferrari for car insurance policies in Germany 99
Groupe Caisse d’Épargne and HSBC assume control of French bancassurance firms99
AIB kicks off on-line motor insurance venture with Hibernian in Ireland99
Fondiaria SAI forges Italian bancassurance joint venture with Banca Italease99
Summer 2007 100
Generali and leading fuel retailer link for affinity tie in German insurance 100
Aviva rolls out a trio of new bancassurance deals in Italy, Poland and Spain 100
AEGON and Mapfre finalise bancassurance agreements with Spanish savings banks 101
Vienna Insurance Group links with OMV in ten countries in Central Europe 101
La Caixa buys 50% stake held by Fortis health insurance in long-standing Spanish joint venture 101
Deutsche Postbank and Talanx extend German bancassurance link for 15 years 101
ACE European Group sets up life company for continental affinity insurance initiatives 102
National Suisse and Coop Bank agree insurance co-marketing initiative 102
Sogecap commences bancassurance operations in Bulgaria and Greece 102
Groupama initiates link with integrated Internet and telecoms provider in France 102
Intesa Sanpaolo rolls out new approach to bancassurance in domestic market 102
Citroën entrusts own-brand road assistance service to Mondial Assistance 103
ING takes control of Greek bancassurance joint venture as a part of ten year deal 103
Royal & SunAlliance targets Eastern Europe and Russia through GDII joint venture 103
Crédit Agricole buys 60% stake in non-life bancassurance entity from AGF 104
Generali and PPF Group commence joint venture deal in Central and Eastern Europe 104
Banco Popolare and Fondiaria SAI finalise new bancassurance joint venture in Italy 104
Autumn 2007 104
Zurich links with TomTom for Europe-wide motor insurance distribution venture 104
Mondial Assistance secures international travel insurance ties with Eurostar and KLM 104
Genertel signs affinity insurance agreement with low-cost airline in Italy 105
Groupama forges joint venture with software house for co-marketing in France and abroad 105
If P&C plans tie with Finnish retailer’s loyalty program from June 2008 onwards 105
Allianz Suisse initiates manufacturer-branded insurance co-operation with Volkswagen 105
Deutsche Postbank secures non-life bancassurance agreement with HUK-Coburg 106

GRAPHICS / TABLES

The affinity and partnership marketing universe 9
Entities contacted for the research, segmented by broad category 10
Affinity and partnership marketing schemes for accident insurance in the UK: penetration by type of partner 14
Affinity and partnership marketing schemes for accident ins in the UK: segmentation by op model and comp 16
Affinity and partnership marketing schemes for health insurance in the UK: penetration by type of partner 18
Affinity and partnership marketing schemes for health ins in the UK: segment by op model and competitor 20
Charities offering accident and health insurance through partnerships 22
Ranking of professional associations in the UK by actual or approximate number of members 25
Ranking of professional associations in the UK by actual or approximate number of members (continued) 26
Professional associations offering accident insurance: penetration, operating models and partner market shares 28
Professional associations offering health insurance: penetration, operating models and partner market shares 30
Sports organisations offering accident insurance: penetration, operating models and partner market shares 32
Sports organisations offering health insurance: penetration, operating models and partner market shares 33
Ranking of the top 50 trade associations in the UK by actual or approximate number of members 35
Trade associations offering accident insurance: penetration, operating models and partner market shares 36
Trade associations offering health insurance: penetration, operating models and partner market shares 38
Ranking of trade unions in the UK by actual or approximate number of members 40
Trade unions offering accident insurance: penetration, operating models and partner market shares 42
Trade unions offering health insurance: penetration, operating models and partner market shares 44
Lifestyle organisations offering accident insurance through partnerships 45
Banks offering accident insurance: penetration, operating models and partner market shares 48
Banks offering health insurance: penetration, operating models and partner market shares 50
Building societies offering accident and health insurance through partnerships 52
Credit cards and premium accounts offering accident and health insurance through partnerships 54
Credit unions offering health insurance: penetration, operating models and partner market shares 57
Friendly societies offering accident insurance through partnerships 59
Insurance companies offering health insurance through partnerships 61
On-line aggregators and brokers offering health ins: penetration, operating models and partner market shares 63
Specialised lenders offering accident and health insurance through partnerships 65
Automotive associations offering accident insurance through partnerships 68
Football clubs offering accident and health insurance through partnerships 71
Internet, media and telecoms entities offering accident insurance through partnerships 73
Internet, media and telecoms entities offering accident ins: penetration, op models and partner market shares 74
On-line price comparison providers offering health insurance through partnerships 76
Retailers offering accident and health insurance through partnerships 79
Branded conglomerates offering accident and health insurance through partnerships 82
Loyalty schemes offering health insurance through partnerships 83

For more information kindly visit
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Location Based Services (LBS) leverages user’’s physical location to provide him the desired information. Latest research shows that there has been a significant increase in the use of location based services. This can be attributed to the increasing need for instant services, received at ease. The growth in location based services is mainly fueled by the growth in smart phones adoption worldwide. These GPS enabled smart phones lay platform for enhanced service requirements like asset management, fleet management etc. Location based services is now rapidly advancing in providing solutions to such requirements. Research indicates, location based services is primarily used for enterprise applications in industries. For consumers, it is mainly used for finding directions and then for finding location of friends and children. Location based services find application in many industries; like transportation, courier services, healthcare, etc. In the healthcare industry, where quick response is of high priority, location based services has made a profound impact.

Advent of location based services in healthcare has enabled healthcare industries to consolidate various applications like fleet management, asset management; people surveillance etc (as all such applications can be handled by location based services alone). This has led to a new trend of consolidation of application in the healthcare industry.
The report by TechNavio Insights forecasts the size of the Global Location Based Service Market in Healthcare Industry over the period 2008-2012. It segments the market into various geographic regions (representing the market size for each of these regions). Further, it discusses the location based services segmentation usage categories, key market trends, drivers and challenges of the Global Location Based Service Market in Healthcare Industry, and profiles some of the key vendors of this Industry.

TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the ”Technology Navigators”. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

Table of Contents:

1. Introduction
2. Market Overview
3. Geographic Segmentation
3.1 Location Based Services for Healthcare Industry in Americas
3.2 Location Based Services for Healthcare Industry in APAC
3.3 Location Based Services for Healthcare Industry in EMEA
4. Segmentation by Usage Categories
5. Trends
6. Drivers
7. Challenges
8. Vendors
8.1 AT&T
8.2 Microsoft
8.3 Ericsson
8.4 Novasys
8.5 GeoSpot
Other Reports in this Series

List of Exhibits
Exhibit 2.1: Market Size and Forecast of Location Based Services in Healthcare Industry 2008-12 (in $ million)
Exhibit 3.1: Geographic Segmentation of Location Based Services in Healthcare Industry-2008
Exhibit 3.2: Americas Market Size and Forecast for Location Based Services in Healthcare Industry 2008-12 (in $ million)
Exhibit 3.3: APAC Market Size and Forecast for Location Based Services in Healthcare Industry 2008-12 (in $ million)
Exhibit 3.4: EMEA Market Size and Forecast for Location Based Services in Healthcare Industry 2008-12 (in $ million)
Exhibit 4.1: Location Based Services Segmentation Usage Categories – 2008

For more please visit
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The percentage of Asia’’s population defined as elderly is increasing rapidly. The US medical equipments manufacturers can profit by addressing the specific needs of senior citizens. This also provides opportunities for governments to take up initiatives and introduce reforms in regulations in countries where healthcare is primarily driven by the public sector. In countries where healthcare is primarily provided by the private sector, this will drive the private sector to form customer centric healthcare plans, reach out to resource scarce areas and eventually reduce the burden on governments.

The report forecasts the IT spending of the Healthcare Industry in APAC over the period 2007-2013. It is meant for IT vendors and intends to help them identify selling opportunities in the Healthcare Industry in APAC. The report identifies key business issues being faced by the Healthcare Industry in APAC.

Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer’’s wallet. Also, the report lists leading IT buyers and provides their brief company profile, along with their IT spending.

TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the ”Technology Navigators”. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

Table of Contents:

1.0 Healthcare Industry in APAC
1.1 Market Size and Forecast
1.2 Market Trends
2.0 Growth Drivers & Restraints
2.1 Growth Drivers
2.2 Growth Restraints
3.0 IT Spending – Healthcare Industry in APAC
3.1 IT Market Size
3.2 IT Sales Drivers
4.0 Regulations Affecting IT Spending
Korea
Australia
Japan
Other Reports in This Series

List of Exhibits
Exhibit 1: Healthcare Industry in APAC – Market Size & Forecast 2007-2013 (in billion USD)
Exhibit 2: IT Spending & Forecast 2007-2013 (in billion USD)

For more please visit
http://www.bharatbook.com/Market-Research-Reports/Healthcare-Industry-in-APAC-IT-Market-Assessment.html

Home healthcare, also referred to as formal or skilled care, is the support and care service that healthcare professionals provide at the patient’s own home. These care services include respiratory therapy, home infusion therapy, home medication, skilled nursing or medical care. The global home care and self care market is the aggregate of the markets for home healthcare equipment and home healthcare services.

The most important trend in healthcare witnessed in the recent times has been a shift of patient’s focus from hospitals to home care. The move from treatment to proactive monitoring has opened up new opportunities in the home healthcare market. Patients prefer home healthcare over hospitals mainly for the latter’s cost and convenience benefits; and are thus increasingly opting for third-party medical professionals and care-givers.

The home healthcare market generates approximately 70% of revenues from the people aged 65 years and above; mainly because of the declining ‘elderly support ratio’, or the ratio of the number of people caring for the elderly, to the number of older people above 65 years. This factor highlights the growth potential of the market for third-party care in the coming years.

Market Estimates and Forecast
The report provides in-depth market estimates and forecasts for the global home healthcare market as follows:

• Home Healthcare Equipment
Home therapeutic equipment (oxygen delivery systems, CPAP, nebulizers, ventilators, humidifiers, IV diagnostics, home dialysis, ostomy supplies, and others)
Home self diagnostics and patient monitoring equipment (diabetes care including blood glucose monitors, test strips, and insulin delivery devices; blood pressure monitors, holter monitors, heart rate meters, apnea and sleep monitors, and others)
Mobility assist devices (wheelchairs, walkers, crutches, canes, walking sticks, examination chairs, treatment chairs, medical beds, ENT devices and other medical furniture and accessories)

• Home Healthcare Services
Home respiratory therapy services
Home infusion therapy services
Home visits and nursing care services (physical examination, physical therapy, nursing services)
Home telemedicine services

Each section will provide market data, market drivers, trends and opportunities, top-selling products, key players, and competitive outlook. This report will also provide more than 100 market tables for various geographic regions covering the sub-segments and micro-markets. In addition, the report also provides 50 company profiles for each of its sub-segments.

What makes our reports unique?

- We provide the longest market segmentation chain in this industry- not many reports provide market breakdown upto level 5.
- Each report is about 250 pages with 100+ market data tables, 40 competitive company profiles, analysis of 300 patents and a minimum of 50 micro markets, which are collectively exhaustive and mutually exclusive.
- No single report by any other publisher provides market data for all the segments viz products, services, applications, ingredients, technology, and stakeholders in a single report for all the four geographies - US, Europe, APAC, ROW.
- We provide 10% customization. Research shows that more than 40% of the times, clients do not get the specific intelligence they need in multi-client market research reports. We offer 10% customization in our reports at no extra cost. Get the exact market intelligence you require with real value for money.
- 15 pages of high level analysis including benchmarking strategies, best practices and the market’s cash cows (BCG matrix). We conduct detailed market positioning, product positioning and competitive positioning. Entry strategies, gaps and opportunities are identified for all the stakeholders.
- Comprehensive market analysis for the following sectors:
Pharmaceuticals, Medical Devices, Biotechnology, Semiconductor and Electronics, Energy and Power Supplies, Food and Beverages, Chemicals, Advanced Materials, Industrial Automation, and Telecom and IT. We also analyze retailers and super-retailers, technology providers, and research and development (R&D) companies.

Key questions answered
- Which are the high-growth segments/cash cows and how is the market segmented in terms of applications, products, services, ingredients, technologies, and stakeholders?
- What are market estimates and forecasts; which markets are doing well and which are not?
- Where are the gaps and opportunities; what is driving the market?
- Which are the key playing fields? Which are the winning edge imperatives?
- How is the competitive outlook; who are the main players in each of the segments; what are the key selling products; what are their strategic directives, operational strengths and product pipelines? Who is doing what?

Powerful Research and analysis
The analysts working with MarketsandMarkets come from renowned publishers and market research firms, globally, adding their expertise and domain understanding. We get the facts from over 22,000 news and information sources, a huge database of key industry participants and draw on our relationships with more than 900 market research companies across the world. We, at MarketsandMarkets, are inspired to help our clients grow by providing qualitative business insights with our huge market intelligence repository.

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The growth of the healthcare industry in South Africa is keeping pace with the government’’s efforts to strengthen the healthcare system and make healthcare services more accessible to the citizens. Apart from the public spending on health, the sector has been considerably benefited from the inflow of foreign aid to control the pandemic diseases. Further, the public sector is concentrating on improving primary care in the country and developing the infrastructure of healthcare institutions, to provide healthcare services in remote areas.

The need to improve the efficiency of services and quality of care and also to reduce healthcare costs are pushing healthcare facilities to implement IT applications. The basic IT applications include; electronic medical records, hospital information systems, networking applications, health decision-support systems, and Telemedicine solutions, used for providing remote diagnostics. In addition, since the current healthcare system has not attained sustainability, implementation of IT would support the expansion of its reach to remote areas, along with a move to a digital health platform.

The development of wireless networks, to reduce the digital divide between the rural and urban areas, has enhanced the delivery of healthcare services. Several healthcare programs such as Project Masiluleke, introduced by the government and NGOs are increasingly using wireless services to provide services in remote areas. Moreover, improved broadband access and availability of cost-effective software solutions is boosting the uptake of information and communication technologies in the healthcare sector.

The report forecasts the IT spending of the Healthcare Industry in South Africa for the period 2008-2012. It discusses the market segmentation of this industry based on the IT spending, and also highlights the IT sales opportunity in the Healthcare Industry in South Africa. Further, the report discusses the market trends that characterize this industry. The key IT market growth drivers & barriers of the Healthcare Industry in South Africa and profiles of some of the key vendors & projects operating in this industry are also included in the report.

TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the ”Technology Navigators”. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

Table of Contents:

1. Introduction
2. IT Spending & Forecast
3. Market Segmentation
4. IT Sales Opportunities
5. Market Trends
6. IT Market Growth Drivers
7. IT Market Growth Challenges
8. Current Projects
8.1 Project Masiluleke
8.2 Aftercare
9. Healthcare IT Vendors
9.1 Avaya Inc.
9.2 Health Focus
9.3 Philips Healthcare
9.4 SAS
9.5 T-Systems International Inc.
Other Reports in This Series

List of Exhibits
Exhibit 2.1: Market Size and Forecast for the Healthcare IT Industry in South Africa 2008-2012 (in $ million)
Exhibit 3.1: South African Healthcare IT spend segmentation – 2008
Exhibit 4.1: IT Sales Opportunity in the South African Healthcare Industry

For more information kindly visit
http://www.bharatbook.com/Market-Research-Reports/Healthcare-Industry-in-South-Africa-IT-Market-Assessment.html

Healthcare Industry in France- IT Market Assessment

The Healthcare IT segment in France is considered as one of the developed healthcare sectors around the globe. The key element to the growth of the healthcare industry in France is its Government’s deployment of large scale investment policies in both private as well as public sector hospitals. This is used to improve the IT infrastructure around the healthcare organizations.

The healthcare industry in France comprises public as well as private sector hospitals and insurance providers along with pharmaceuticals, manufacturers, and service providers of medical devices, systems and technologies, laboratory equipment, and associated support services. The private sector players are comparatively keener on having efficient financial and management systems whereas the public sector is emphasizing on deploying technologies to provide an improved and advanced patient care.

The report forecasts the IT spending of the Healthcare Industry in France over the period 2008-2012. It is meant for IT vendors and intends to help them identify selling opportunities in the Healthcare Industry in France. The report identifies key business issues being faced by the Healthcare Industry in France.Also, the report lists the key vendors in the Healthcare Industry in France.

Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer’’s wallet. TechNavio Insights is a set of reports based on TechNavio, a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the ”Technology Navigators”. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

Table of Contents:

1. Introduction
2. IT Spending and Forecast
3. Market Trends
4. Market Segmentation by Technology Type
5. Growth Drivers
5.1 Overall Growth of Healthcare Industry
5.2 Global Healthcare Coverage
5.3 Effective Funding Mechanism
5.4 Uniformity in Private and Public Healthcare
5.5 Generous Healthcare System
6. Growth Barriers
6.1 Lesser Private Funding
6.2 Healthcare Tourism
7. Key Vendors
7.1 Agfa Healthcare
7.1.1 Business Overview
7.1.2 Key Products
7.1.3 Corporate Headquarters
7.2 Cerner Corporation
7.2.1 Business Overview
7.2.2 Key Products
7.2.3 Corporate Headquarters
7.3 GE Healthcare
7.3.1 Business Overview
7.3.2 Key Products
7.3.3 Corporate Headquarters
7.4 McKesson Corporation
7.4.1 Business Overview
7.4.2 Key Products
7.4.3 Corporate Headquarters
7.5 Siemens Healthcare
7.5.1 Business Overview
7.5.2 Key Products
7.5.3 Corporate Headquarters

List of Exhibits
Exhibit 1.1: France Healthcare IT Spending and Forecast 2008-2012 (In $ million)
Exhibit 4.1: Market Segmentation by Technology Type – 2008 & 2012

For more information kindly visit
http://www.bharatbook.com/Market-Research-Reports/Healthcare-Industry-in-France-IT-Market-Assessment.html

Healthcare Industry in Brazil- IT Market Assessment

The Latin American Healthcare Industry is focusing more towards revamping of the healthcare systems in order to attain greater efficiency and sustainability. Brazil, in particular, is concentrating more towards restructuring their systems by the application of information technology. The Healthcare market in Brazil is the largest in Latin America and has an immense potential for further growth.

The continued expansion of the Brazilian healthcare sector offers opportunities for medical equipment, IT products & services, and patient monitoring services. Also, the Brazilian Government has initiated several plans to reform the healthcare services delivery system. The Government has decentralized the health segment to provide the states with autonomy to plan and control various healthcare programs.

The use of information and communication technologies by healthcare organizations enables extensive information processing for effective decision-making and patient monitoring. Unified National Health System program, medical tourism, and customer demands for quality services are some of the factors that contribute to the uptake of IT solutions by healthcare organizations. Solutions such as hospital management, consulting services, integration services, electronic medical records, Telehealth solutions, and wireless applications are being adopted by the healthcare providers. Moreover, the continued consolidation efforts have also provided avenues for e-Learning in the health field. Despite facing barriers such as less developed infrastructure, lack of skilled IT professionals, and reluctance of health professionals to learn new technologies, the Healthcare IT adoption in the country continues to be bolstered by the interoperability initiative.

The Healthcare Industry comprises services offered by healthcare organizations (such as hospitals, clinics, and diagnostic centers), health professionals (doctors, nurses, pharmacists), and health insurers (public and private).
The report forecasts the market size of the Healthcare Industry in Brazil for the period 2008-2012. It also discusses the segmentation of the Healthcare Industry in Brazil based on the IT spending. Further, the report highlights the IT sales opportunity in the Healthcare Industry in Brazil, and discusses the market trends and challenges that characterize this industry. The report also profiles some of the Healthcare IT vendors operating in the Healthcare Industry in Brazil.

TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the ”Technology Navigators”. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

Table of Contents:

1. Introduction
2. IT Spending & Forecast
3. Market Segmentation
4. IT Sales Opportunities
5. Market Trends
6. IT Sales Drivers
7. IT Market Growth Barriers
8. Healthcare IT Vendors
8.1 Agfa HealthCare
8.2 GE Healthcare
8.3 InterSystems Corporation
8.4 OSI Systems Inc.
8.5 Philips Healthcare
8.6 Siemens Healthcare
8.7 Zilics
Other Reports in This Series

List of Exhibits
Exhibit 2.1: Market Size and Forecast for the Healthcare IT Industry in Brazil 2008-2012 (in $ million)
Exhibit 3.1: Brazil Healthcare Industry IT spend segmentation– 2008
Exhibit 4.1: IT Sales Opportunity in the Brazilian Healthcare Industry

For more information kindly visit
http://www.bharatbook.com/Market-Research-Reports/Healthcare-Industry-in-Brazil-IT-Market-Assessment.html

Healthcare Industry in Australia - IT Market Assessment

The Healthcare IT sector of Australia, being one of the developed markets, has seen a positive growth owing to the introduction of advanced IT products and services. Australian Healthcare IT sector comprises healthcare organizations (hospitals, nursing homes, diagnostic centers, dental hospitals, clinics, etc.), persons (doctors, dentists, nurses, and other caregivers), and health insurance providers.

The Australian Healthcare IT market has been shifting from being a hospital focused market to a patient focused market. IT solutions such as enterprise software solutions, hospital management, and clinical management systems have been implemented successfully, and are now accepted by the Australian healthcare providers. Further, Australia being one of the progressive nations in the eHealth sector, has provided efficient avenues for storage, retrieval, and management of healthcare information. Also, owing to rising of aging population, remote healthcare services such as patient monitoring devices and telemedicine have been deployed to a large extent.

The Healthcare IT market in Australia is now focusing on the provision of standardization and enhancement of data security through encouragement and establishment of mandate procedures being followed for IT solutions.
The report forecasts the IT spending of the Australian Healthcare Industry for the period 2008-2012. It discusses the segmentation of this Industry based on technology, and also highlights the market trends and challenges that characterize the industry. Further, it discusses the key growth drivers and barriers of the Healthcare Industry in Australia, and profiles some of the key vendors operating in the Healthcare Industry in Australia.

TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the ”Technology Navigators”. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

Table of Contents:

1.Introduction
2. IT Spending and Forecast
3. Market Trends
3.3. Telemedicine Industry
4. Market Segmentation by Technology Type
5. Growth Drivers
5.1 Collaboration and Integration of Healthcare Information
5.2 Enhancing Mobility of Information
5.3 Reducing Operational Costs
5.4 Empowered Customers
6. Growth Barriers
6.1 Skill Workforce Shortage
6.2 Distribution problems
6.3 Privacy and Security of Data
6.4 Limited Budgets
7. Key Vendors
7.1 Baxter International Inc.
7.2 Health Communication Network
7.3 IBA Health Group Limited
7.4 Philips Healthcare
7.5 Toumaz Technology Limited
Other Reports in This Series

List of Exhibits
Exhibit 2.1: Australian Healthcare IT Spending and Forecast 2008-2012       (In $ million)
Exhibit 4.1: IT Market Segmentation by Technology Type for Australian Healthcare Industry – 2008
Exhibit 4.2: IT Market Segmentation by Technology Type for Australian Healthcare Industry – 2012

For more information kindly visit
http://www.bharatbook.com/Market-Research-Reports/Healthcare-Industry-in-Australia-IT-Market-Assessment.html

Healthcare Industry in Russia - IT Market Assessment

Russia accounts for the maximum number of hospitals in the European region, and is the largest healthcare market in Eastern and Central Europe. Increase in the aging population and lifestyle diseases in Russia have compelled the healthcare sector to revamp its medical service delivery system. The healthcare sector in Russia is thus focusing on providing sustainable and personalized healthcare to its citizens. It is also directing its efforts towards strengthening the primary healthcare services and developing preventive healthcare. In addition, the country is also aspiring to improve the quality of care and increase the availability of healthcare services throughout the country.

Medical institutions in Russia are realizing the need for Healthcare IT applications for saving time, maintaining records, and providing efficient services. The growth of the Healthcare IT market over the years has been supported by the public sector through various initiatives, to construct an effective health system. Some of the initiatives are: implementation of national program ”Health”, allocation of funds for restructuring the existing IT infrastructure of government owned hospitals/clinics, etc.

Russia is one of the preferred destinations for IT Outsourcing services, and the emerging demand for Healthcare Outsourcing would also benefit the IT market. The Russian government plans to implement a Unified Information System for Health services in the near future, to be at par with the Western European countries. Apart from this, health models, emphasizing on interoperability, could possibly be rolled out as a part of the continued e-Russia initiative (which includes Telemedicine and distance learning for health professionals), with the collective efforts of the public and private healthcare organizations.

The report forecasts the IT spending of the Russian Healthcare Industry for the period 2008-2012. It discusses the market segmentation of this industry based on the IT spending, and also highlights the IT sales opportunity in the Healthcare Industry in Russia. Further, it also discusses the market trends that characterize this industry. The key growth drivers and barriers of the Healthcare Industry in Russia, and profiles of some of the key vendors operating in this industry are also covered in this report.

TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the ”Technology Navigators”. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

Table of Contents:

1. Introduction
2. IT Spending & Forecast
3. Market Segmentation
4. IT Sales Opportunities
5. Market Trends
6. IT Sales Drivers
7. IT Market Growth Barriers
8. Healthcare IT Vendors
8.1 Auriga Inc.
8.2 Carestream Health Inc.
8.3 iSoft
8.4 Philips Healthcare
8.5 Siemens Healthcare
Other Reports in This Series

List of Exhibits
Exhibit 2.1: Market Size and Forecast for the Healthcare IT Industry in Russia 2008-2012 (in $ million)
Exhibit 3.1: Russia Healthcare IT Industry Spend Segmentation – 2008
Exhibit 4.1: IT Sales Opportunity in the Russian Healthcare Industry

For more information kindly visit
http://www.bharatbook.com/Market-Research-Reports/Healthcare-Industry-in-Russia-IT-Market-Assessment.html

Healthcare Industry in South Africa - IT Market Assessment

The growth of the healthcare industry in South Africa is keeping pace with the government’’s efforts to strengthen the healthcare system and make healthcare services more accessible to the citizens. Apart from the public spending on health, the sector has been considerably benefited from the inflow of foreign aid to control the pandemic diseases. Further, the public sector is concentrating on improving primary care in the country and developing the infrastructure of healthcare institutions, to provide healthcare services in remote areas.

The need to improve the efficiency of services and quality of care and also to reduce healthcare costs are pushing healthcare facilities to implement IT applications. The basic IT applications include; electronic medical records, hospital information systems, networking applications, health decision-support systems, and Telemedicine solutions, used for providing remote diagnostics. In addition, since the current healthcare system has not attained sustainability, implementation of IT would support the expansion of its reach to remote areas, along with a move to a digital health platform.

The development of wireless networks, to reduce the digital divide between the rural and urban areas, has enhanced the delivery of healthcare services. Several healthcare programs such as Project Masiluleke, introduced by the government and NGOs are increasingly using wireless services to provide services in remote areas. Moreover, improved broadband access and availability of cost-effective software solutions is boosting the uptake of information and communication technologies in the healthcare sector.

The report forecasts the IT spending of the Healthcare Industry in South Africa for the period 2008-2012. It discusses the market segmentation of this industry based on the IT spending, and also highlights the IT sales opportunity in the Healthcare Industry in South Africa. Further, the report discusses the market trends that characterize this industry. The key IT market growth drivers & barriers of the Healthcare Industry in South Africa and profiles of some of the key vendors & projects operating in this industry are also included in the report.

TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the ”Technology Navigators”. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

Table of Contents:

1. Introduction
2. IT Spending & Forecast
3. Market Segmentation
4. IT Sales Opportunities
5. Market Trends
6. IT Market Growth Drivers
7. IT Market Growth Challenges
8. Current Projects
8.1 Project Masiluleke
8.2 Aftercare
9. Healthcare IT Vendors
9.1 Avaya Inc.
9.2 Health Focus
9.3 Philips Healthcare
9.4 SAS
9.5 T-Systems International Inc.
Other Reports in This Series

List of Exhibits
Exhibit 2.1: Market Size and Forecast for the Healthcare IT Industry in South Africa 2008-2012 (in $ million)
Exhibit 3.1: South African Healthcare IT spend segmentation – 2008
Exhibit 4.1: IT Sales Opportunity in the South African Healthcare Industry

For more information kindly visit
http://www.bharatbook.com/Market-Research-Reports/Healthcare-Industry-in-South-Africa-IT-Market-Assessment.html