Bharat Book Bureau

User Interfaces 2009-2014: Enabling a compelling User Experience for the iPhone & Web 2.0 era

Within a short timeframe, the iPhone series of devices has helped fuel adoption of mobile applications and web access in North America and Europe unlike any device before. In the seven years prior to the launch, the paucity of user-friendly mobile web-focused devices proved a major obstacle to optimal growth in users and traffic.

Thanks to innovative multi-touch gesture user interfaces, faster processing and large screens, users are now more aware of the benefits of web access with mobility. The introduction of advanced user interfaces has been pivotal in finally realising the possibility and benefit of mobile applications and web browsing to a wide audience, particularly in developed markets. Supported by increasing bandwidth in mobile networks, improved user experience has encouraged uptake, particularly as an extension of any given user’s online desktop experience, evidenced by the widespread adoption of mobile versions of leading social networking sites, through the browser, ODPs and other applications. This is illustrated by Apple through the iPhone, whose users in the UK are five times more likely to browse the web than owners of other mobile phones.

The move triggered a wave of touch interface releases with large screens from rival device manufacturers. Devices such as the HTC Hero and the Palm Pre signify a new generation in UI, which other market-leading forces such as Nokia, Samsung, LG, Motorola and Sony Ericsson will bolster through their own releases over the coming year. It is within this context that the development of user interface technologies forms a crucial component, providing the platform which will help generate new revenue streams from advertising and content/application downloads, on top of subscriptions.

The UI is a holistic term encompassing all elements of a handset (hardware and software) that contribute towards the end-user’s experience with a mobile device. It is the system of screen images, devices and software components that allows the user to interact with and control the handset’s operating system.

Based on analysis of the position of key participants across the value chain, including operators, media agencies, software application providers, access providers, marketing specialists and trade association representatives, this 130+ page report analyses the market drivers and barriers affecting user interfaces, devices and applications.

Questions answered in this report include:

• How will the market for input devices develop? Which UI technology will dominate the market by 2011? Which new innovative solutions should be looked out for?
• How will display technologies improve and what revenues will be seen by 2014?
• What is the business case for an intuitive UI and to what extent can it increase data ARPU?
• Which services will gain most from an intuitive UI?
• What are vendors’ strategies with regards to proprietary OS in low end/mid range handsets?
• What are the benefits of a customised and customisable UI?
• How can Off-line Portals enhance the user experience in combination with the UI?
• How will the market for client server applications on mobile devices develop by 2011?
• What market share will the Series 60 and Series x0 UIs command by 2011?

Why you should buy this report:

• Network Operators: Gain insight into mean of increasing ARPU through the device itself. How to customise portals and products on the market
• Device Manufacturers: Understand how to customise the UI and gain competitive advantage in the process
• OEM/ODM: Learn how to plan for the handsets hardware/software elements
• Consultants: Understand the dynamics of the UI value chain and key players involved in this space
• Application developers: Develop the solutions needed by operators
• UI Vendors: Understand the market dynamics, market share and market evolution.

Table of Contents:
Executive Summary
E1. Success of the iPhone
E2. Simplifying the UI is Vital in Web 2.0 Era
E3. Product Differentiation with UI
E4. Dynamic UI for Mass Market Handsets
E5. Increasing Demand for Intuitive UI
E6. Market Forecasts

1. The iPhone and Web 2.0 Era
1.1 Introduction
1.2 iPhone
Table 1: iPhone Statistics
Chart 1: Total Global iPhone sales
Chart 2: iPhone Sales Q3 2007-Q2 2009
1.2.1 Apple: The Trend Setter
1.2.2 Changing the Rules of the Game
Table 2: Where iPhone Loses
Table 3: Where iPhone Wins
Figure 1: Display of Icons and Menu on Screens of Mobile Device
1.3 The Web 2.0 Era
1.4 Are the innovations brought about by Apple and others sufficient for the mobile industry to move into the Web 2.0 era?
Figure 2: Moving into 3D Realm
Table 4: UI Pitfalls to Avoid
1.5 Why Intuitive UI?
1.5.1 What is UI?
Figure 3: A Journey via Handsets Applications leads to User Experience
Figure 4: Layered Mobile Device Architecture (1)
1.5.2 Mobile UI
Figure 5: Layered Mobile Device Architecture (2)
1.5.3 UI Problems with the Traditional Handsets
Table 5: Key Handset Components that Contribute to User Experience
1.6 Importance of Mobile UI
1.7 Interest in Mobile UI
1.8 Aim
1.8.1 Key Questions Answered
1.9 Scope
1.9.1 Structure

2. Demands on User Experience in the iPhone and Web 2.0 Era
2.1 Key Ingredients for Enhancing UI in the Web 2.0 Era
Figure 6: iPhone’s UI
2.1.1 Eye-catching and Dynamic Idle Screen
Table 6: Benefits of idle screen solutions
Table 7: Idle Screen pitfalls
2.1.1.1 Themes and Skins
2.1.1.2 ODP
2.1.1.2.1 Changing ODPs to offer Web 2.0 experience
2.1.1.2.2 ODP personalisation
Table 8: ODP Vendors
Table 9: Idle Screen Solutions
2.1.1.3 Active Idle Screen
Chart 3: Percentage Mobile Subscribers Browsing Internet (2009-2014)
2.1.2 Enhanced Start Menu
2.1.2.1 Hard and Soft Keys
2.1.2.2 Button Options on Mobile Devices
2.1.3 Highly Relevant Search & Discovery
2.1.4 Fast and Intuitive Browsers
Figure 7: Device and Browser/Site Usability
Table 10: Mobile Web Browsers
Chart 4: Browser Shipment in Millions (2009-2014)
2.1.4.1 Web Browser for S60
2.1.4.2 Safari for iPhone
2.1.4.3 SkyFire
2.1.4.4 Opera Mobile 9.5.1
2.1.5 Power of Expression with 2D and 3D Graphics
2.1.6 Consistent UI Experience across Applications
Figure 8: Evolution of Applications and OS
Table 11: Key interfaces and their suitability based on device type
2.1.7 GUI Tailored for the Specific Handset Features

3. Demands on Form Factor, Embedded OS and UI Platforms in the iPhone and Web 2.0 Era
3.1 Input options: Compatibility with the features supported by the Handset
3.1.1 Input or Data Entry in iPhone
Table 12: Input Methods used in Mobiles
3.1.1.1 Advantages/Disadvantages of Touch Screen
3.1.1.2 Market For Touch Screen Handsets
Chart 5: Touch Screen Handsets in Million units(2009-2014)
Chart 6: Selling Revenues from Touch Screen Handsets in $ Billions (2009-2014)
3.1.2 Key Data Entry Options
3.1.2.1 Keyboard Input
3.1.2.2 Numeric Keypads
3.1.2.3 QWERTY Keypads
Figure 9: QWERTY Keypads
Chart 7: QWERTY Keypad Sales with/without touch screen (2009-2014)
Chart 8: QWERTY Keypad Market Share in Smartphones and Feature Rich Phones
3.1.2.4 Foldable Keyboards
3.1.2.5 Keypad Agumentations
3.1.2.5.1 Predictive Text Input
3.1.2.6 Voice Input
3.1.2.7 Multimodality
3.1.2.8 Gesture input
3.1.2.9 Sensors
3.2 Display: Requirements for vivid colours, large screen and excellent image quality
Table 13: Limitations of Mobile Displays
3.2.1 iPhone’s Display
3.2.2 Types of Mobile Displays
3.2.2.1 LCD
3.2.2.2 OLED
3.2.2.3 OLED over LED
3.2.3 Touch Screen Displays
3.2.3.1 Capacitance detection versus resistive technology
Figure 10: Resistive Screen
Figure 11: Capacitative Screen
3.2.4 Projector Display
3.2.5 Market for Display Technologies in Mobiles
Table 14: Comparison of Mobile Display Technologies
Chart 9: Display Technology Market Share (2014)
Chart 10: Display Technology
3.3 Open source OS which offers UI support
Table 15: Issues with Ubiquitous Adoption of Open OS
3.3.1 Impact of Open OS on UI
Table 16: Open OS on the Market
3.3.2 iPhone OS
3.3.3 UI Customisation with Symbian OS
3.3.4 UI Customisation with Windows Mobile 6.5
3.3.5 LiMO and UI customisation
3.3.5.1 Access
3.3.5.2 Azingo
3.3.6. UI Customisation with Palm webOS
3.3.7 UI Customisation with Android
Table 17: Operating Systems and their Support for UI
Table 18: Open OS Comparison
Table 19: UI Options with Open OS
Chart 11: OS Market Share (2009/2014)
Chart 12: Symbian OS Share Based on Geography
3.4 A customisable UI Layer
3.5 UI application platform must be resilient and dynamic
3.5.1 S60
Chart 13: S60 Market Share Forecast (2009-2014)
3.5.2 S40
3.5.3 UiOne
3.5.4 UIQ
3.6 Popular Middleware UI platforms for Mass market Devices
3.6.1 Brew
3.6.2 Adobe Flash Lite
3.6.3 Java
Figure 12: Java UI Components
3.6.4 Java, Brew and Flash Lite Market Share
3.7 UI Frameworks and Middleware Solutions
3.8 Ergonomics

4. Handset UI Requirements and Usability Analysis
4.1 Designing Intuitive UI
Figure 13: Handset Usability Analysis
Figure 14: Customer Demands From UI
Table 21: Requirements from UI in the Web 2.0 Era
4.1 Which Applications Will Drive Data Usage in the Web 2.0 Era?
4.1.1 Gaming
4.1.1.1 Vendors in the Gaming market
4.1.1.2 Growth in Gaming Market
Chart 14: Global Gaming Revenues
Chart 15: % Gaming revenues from different regions
4.1.2 Mobile TV
Chart 16: IPTV Subscriber Growth (2009-2015)
Chart 17: IPTV Revenues Growth (2009-2015)
4.3 Messaging Applications
4.4 Multimedia Messaging
Chart 18: MIM Revenue Growth (2009-2015)
Chart 19: Mobile Video Telephony Revenues (2009-2015)
Chart 20: PoC Subscriber Growth (2009-2015)
4.5 Mobile Internet Browsing and Searching
4.5.1 Market Growth for Browsing and Searching
Chart 21: Mobile Browsing Usage for February 2009
Chart 22: Mobile Search Engine Usage for February 2009

5. Analysing UI Attractiveness
5.1 Four UI Strategies for Market Penetration
Chart 23: Smartphone Market Share Vs the Mass Market Devices (2008-2014)
5.1.1 Targeting UI for mass market handsets
5.1.2 Segmentation
5.1.2.1 UI Specific to Segment and Geographical Market
5.1.2.2 DooPhone
5.1.2.3 Re-skinning is a thing of the past
5.1.2.4 Can handsets have their own personalities?
5.1.2.5 Idle Screen Customisation
5.1.2.6 Handling Mobile Complexity
5.1.2.7 Handset customisation is not the same as UI customisation
5.1.2.8 Provide an Ecosystem with intuitive UI on Handset
Table 22: Ecosystem for Mobiles
5.1.3 Multiple input interfaces
5.1.3.1 One Form Factor Strategy
5.1.4 Standards based approach
5.1.4.1 Browser Standards
5.1.4.1.1 OMPT
5.1.4.1.2 LIMO’s support for BONDI
5.2 Benefits from UI Strategies
5.2.1 Competitive Advantage
5.2.1.1 Can UI provide competitive advantage?
5.2.1.2 Marketing UI
5.2.3 Increase Data ARPU
5.2.4 Promoting 3G, HSDPA and LTE
Chart 24: Data Traffic Per Radio Technology
5.3 Difficulties with UI strategies
Table 23: Key Success Factors for Operators and Device Manufacturers
5.3.1 UI Strategies adopted by top vendors
5.3.1.1 Samsung
5.3.1.2 LG
Chart 25: LG’s Smartphone Shipment (2005-2008)
5.3.1.3 Nokia
5.3.1.4 Sony Ericsson
5.3.1.5 Motorola
Chart 26: Handset Vendor Market Share 2009
5.4 Business Case for UI
Chart 27: Global Mobile Subscriber Base in Billions (2003-2008)
Chart 28: Operator Revenues (2007-2014)
5.4.1 Market for Smartphones
Chart 29: Smartphone Sales Q1 2009
Chart 30: Smartphone Market Share Q1 2009
5.4.2 Key high speed technologies bolstering data ARPU
Chart 31: Global 3G Subscriber Growth (2007-2014)
Chart 32: Global 3G Subscriber Revenues (2008-2014)
5.4.3 Opportunity to Increase Data Revenue from Killer Applications
Chart 33: Revenues from Voice/Data Services (2015)
Chart 34: LTE Subscriber Growth (2009-2015)
Chart 35: LTE Operator Revenues (2009-2015)
Chart 36: Percentage Data Revenues Generated by Different Data Applications (2015)
Chart 37: Data revenues as a percentage of total revenues (2009-2015)
Chart 38: Global Data ARPU (2008-2015)
5.4.4 Handset Size and Cost
Chart 39: Breakdown of Handset Cost
Table 24: Mobile Device Comparison
5.4.5 WIDgets
Chart 40: Widget Platform Market (2008-2014)
5.4.6 Mobile Searchers and Browsers
5.4.7 ODP
5.4.8 LiMO Gains

6. New UI Solutions on the Horizon and Innovative Vendors
6.1 Sweeping UI innovations
6.1.1 TouchFlo
6.1.2 3D Touch Cube
6.1.3 Qualcomm MEMS Technologies
6.1.4 Oil and Water based Display
6.1.5 Foldable Displays
6.1.6 Modu
6.1.7 Zeemote
6.1.8 Semantic Analysis with Speech Recognition
6.1.9 Finger Print Sensor for Mobile Devices
6.1.10 Swype
6.1.11 Handwriting Recognition
6.1.12 Fully Multi-touch Based UI
6.1.13 3D Graphics Acceleration
6.1.14 Mobile Shell
6.1.15 Mode Shift
6.1.16 Multimodal Output
6.1.16.1 Haptics
6.1.17 Winged QWERTY Keypad
6.1.18 Themed UI
6.2 Innovative UI Vendors
6.2.1 Metaphor
6.2.2 Vlingo
6.2.3 Voice Signal
6.2.4 Lightmaker
6.2.5 Nuance
6.2.6 Fastap
6.2.7 Metaphor
6.3 UI Frameworks and Middleware Solutions Vendors
6.3.1 TAT
6.3.2 Digital Airways
6.3.3 GestureTek Mobile
6.3.4 Acrodea
6.5 Store Fronts Vendors
6.5.1 SurfKitchen
6.5.2 Celltick
6.5.3 FullPower
6.5.4 Pure Digital
6.5.5 Zumobi

7. Conclusion
7.1 Different Form Factors
7.2 Quality of Input/output device
7.3 Simplicity and Ease of Use
7.4 Benefits of Intuitive UI to the Players in the Wireless Value Chain
Table 25: UI Strategy Benefits for UI Value Chain Players
Table 26: Findings of the Report

Companies Listed

Abaxia
Access
AccuWeather.com
Acrodea
Action Engine
Aditon
ALJAWAL (Saudi Telecom)
Amazon.com,
AOL Tegic
Apple
ARM
Atrua
Azingo
Celltick
Cibenix
Cincinnati Bell Wireless
Cingular Wireless
Comstar-UTS
Digit Wireless
Digital Airways
Facebook
Fandango
Fastsearch
Flickr
FullPower
GestureTek Mobile
GetJar
Glofiish
GSMA
HTC
Immersion
Inflexion
Intromobile
Kvaleberg AS
LG
Lightmaker
LiMo Foundation
Macrovision
Maxis
Mentor Graphics
Metaphor Solutions
MobiComp
Modu
Morpho
Motorola
Movial
MSX
MTV
Nokia
NTT DoCoMo
Nuance
O2
Onskreen
Open Table
Openwave
Openwave Systems
Opera Platform
Orange
Pharos
Pure Digital
Qualcomm
RefreshMobile
Samsung
Skyfire
Sony Ericsson
Spb Mobile Shell
StubHub
SurfKitchen
Suri
Swype
Symbian
Synapsy
TAT
Tegic Communications
Telefonica
Telefonica Moviles Espana,
Telstra
Toshiba
UPEK
UTStarcom
Validity
Verizon
Vlingo Mobile
Voice Signal
Webwag
YouTube
ZeeMote
Zi Corporation
Zodiac Interactive
ZTE
Zumboi

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The telecommunications, entertainment, video and multimedia market in Australia is undergoing sweeping changes, currently characterised by an increasing array of products and services on offer to consumers. At the heart of a digital home is the technical concept known as the media centre. This combines voice, video and data applications, and includes VoIP, broadband TV, digital video recorders (DVR or PVR), home networking, CD and DVD playback and MP3. Cable TV operators, telcostelecommunications firms, consumer electronics and IT companies are all competing for the digital home’s media centre businessto provide various digital media services. The initial business model to deliver these integrated products is known as a triple play model, whereby voice, video and data applications are all delivered over one single access subscriptionconnection. However, this this telecommunications operator driven approach which has been championed by telecommunications operators is rapidly being overtaken by the business models introduced by media companies.

Table of Contents :

1. Synopsis
2. Introduction to triple play serviecs.
2.1 Always-on, affordable high-speed Internet access
2.2 Broadband video and TV
2.3 broadband voice services (VoIP)
3. What went wrong with triple play?
3.1 VoIP and video – hard nuts to crack
3.2 TV camera in front of radio programs
3.3 FASTWEB is leading the charge for change
3.4 The Triple play term mayTERM MAY soon to be forgotten
4. Triple play and beyond
5. Three distinct markets
5.1 Infrastructure market
5.2 Content market
5.3 Appliances and services market
6. Triple play basis for new pricing models
6.1 Lower costs open up access to new models
6.2 Triple play pricing
7. Telcommunications firms and content
7.1 Triple play makes it impossible for telcos to dominate content
7.2 Video services will be delivered by the Internet media companies, not the telcos
7.3 Tele-presence will be the killer app
7.4 Triple play is an access product
7.5 Content providers are fighting back
7.6 Customer service is not what the industry wants to deliver
7.7 Internet companies might take over the telcos
8. Triple play in cable TV
8.1 Digital upgrades
8.2 Global dynamics – cable vs telco
8.3 Role of cable
8.4 The future of infrastructure-based competition
9. Triple play pioneers in Australia
9.1 TransACT
9.2 Optus
9.2.1 Double play from Optus
9.3 Adam Internet
9.4 Soul
9.5 Engin
9.6 Skype and other web apps for a flat fee from Hutchison
10. Triple play in telecoms
10.1 Broadband providers are taking the lead
11. Triple play will deliver transparent bills
12. The ACCC on triple play monopolies
13. The future of triple play
13.1 Media centres in the home
13.2 Separation and integration
14. International benchmarking
15. Related reports
Table 1 – Media advertising expenditure – 2002-2005
Table 2 – Australia – triple play pricing – 2005
Table 3 – Percentage of operators globally offering unlimited nationwide fixed line calls – 2005
Table 4 – Triple play pricing with per-minute call charges – 2005
Table 5 – Double play pricing (voice and data) with per-minute call charges – 2005
Table 6 – Bit caps and corresponding service limits from off-network sources – 2005

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The telcos were the first cab off the rank, once they began to understand what they could do with the Internet. However they became entangled in debating the need for a good broadband infrastructure prior to offering new media services. Also, the telcos lack the necessary media background. Telstra, in particular, remains adamant about its position in this new market. Under its BigPond brand it has made significant investments in the market. However, after the initial spur, the market has quietened down and in 2009 the action was around providing access rather than content. Others covered in this report are: Optus, Internode, Adam Internet, Unwired and TransACT. Non-telcos include: ROO Media, Video Ezy, Of the World TV, VOD and ReelTime (history).

Table of Contents :

1. Synopsis
2. BigPond Media
2.1 Background
2.2 BigPond Movies Downloads
2.3 BigPond Sport
2.4 BigPond TV
3. Telstra’s complex convergence strategy
3.1 Introduction
3.2 Telstra’s original IPTV plan
3.3 Telstra’s partial retreat from IPTV market
3.4 Conflicts of interest remain
4. Internode - BlueBox
5. Adam Internet
6. Unwired screens IP movies
7. TransACT
8. Participation TV from Optus
9. Non telco providers
9.1 ROO Media
9.2 Video Ezy
9.3 Foxtel
9.4 Of The World TV
9.5 VOD Pty Ltd
9.6 VoD from destra and Quikflix
9.7 ReelTime (History)
10. Related reports
Exhibit 1 – Video Ezy – 2008
Exhibit 2 – Proposed ReelTime retail pricing strategy

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Ethiopia is the last country in Africa allowing its national telco, ETC a monopoly on all telecom services including fixed, mobile, Internet and data communications. This monopolistic control has stifled innovation and retarded expansion. The government tries to encourage foreign investment in a broad range of industries by allowing foreigners up to 100% equity ownership. However, there is no official schedule for the privatisation of the national carrier and the introduction of competition, but once this happens, the potential to satisfy unmet demand in all service sectors is huge.

Ethiopia has the second lowest telephone penetration rate in Africa, but it recently surpassed Egypt to become the second most populous nation on the continent after Nigeria. However, it is also one of the poorest countries in the world with approximately 80% of the population supporting themselves through subsistence agriculture, which accounts for more than half of the country’s GDP.

Despite the monopoly situation, subscriber growth in the mobile sector has been excellent at a compound annual growth rate (CAGR) of almost 90% since its inception in 1999 and more than 100% in the past six years. However, demand has been even stronger, and ETC has been unable to satisfy it. Ethiopia’s mobile market penetration is still one of the lowest in the world at little more than 3%. Fixed-line penetration is even lower, and this has also impacted on the development of the Internet sector. Prices of broadband connections are excessive.

Improvements are beginning to develop following massive investments into fixed-wireless and mobile network infrastructure, including third generation mobile technology, as well as a national fibre optic backbone. Ethiopia is investing an unusually large amount, around 10% of its GDP, into information & communication technology (ICT). However, telecommunications revenue has grown only moderately in comparison, at around 16% per annum. It has remained under 2% of GDP, a low figure in regional comparison.

Key highlights:

Forecasts for fixed-line, mobile and Internet markets to 2010 and 2015;
Comparison with other countries in the region in terms of GDP, mobile, fixed and Internet market penetration;
Detailed profile of the monopoly service provider in all market sectors;
Launch of 3G mobile service in market with excessive broadband pricing;
Extensive rollouts of national and international fibre infrastructure;
Multi-billion US$ investments planned before 2012.

Table of Contents :

1. Executive summary
2. Key statistics
3. Market analysis 2009
3.1 Regional statistical comparison
4. Regulatory environment
4.1 Regulatory authority
4.1.1 Ethiopian Telecommunications Agency (ETA)
4.2 Telecom service licences
4.3 Telecom sector liberalisation
4.4 Privatisation of ETC
5. Fixed network operator
5.1 Ethiopian Telecommunications Corporation
5.1.1 Fixed-line statistics
5.1.2 Fixed-line infrastructure
5.1.3 Rural area networks
5.1.4 Wireless Local Loop (WLL)
5.1.5 Leased lines, data services
5.1.6 VSAT
5.1.7 National backbone network
5.1.8 Next Generation Network (NGN)
5.1.9 International infrastructure
5.1.10 US$4 billion network development plan 2007-2012
6. Internet market
6.1 Overview
6.2 Internet statistics
6.3 National connectivity
6.4 Public Internet access locations
6.5 VoIP grey market
6.6 ISP market
6.6.1 EthioNet
6.6.2 Wholesale
7. Broadband market
7.1 Asymmetrical Digital Subscriber Line (ADSL)
7.2 WiMAX
7.3 Broadband via satellite
8. Mobile communications
8.1 Overview of Ethiopia’s mobile market
8.1.1 Mobile statistics
8.2 Mobile operator
8.2.1 Ethio-Mobile
8.3 Mobile voice services
8.3.1 Satellite mobile
8.4 Mobile data services
8.5 Third generation (3G)
8.6 Mobile banking
9. Forecasts
9.1 Forecast – fixed-line services – 2010; 2015
9.2 Forecast – Internet users – 2010; 2015
9.3 Forecast – mobile subscribers – 2010; 2015
9.4 Notes on scenario forecasts
10. Related reports
Table 1 – Country statistics Ethiopia – 2009
Table 2 – Telephone network statistics – 2008
Table 3 – Internet provider statistics – 2008
Table 4 – Internet user statistics – 2008
Table 5 – Mobile statistics – March 2009
Table 6 – National telecommunications authority
Table 7 – GDP per capita in Ethiopia and other countries in the region – 2009
Table 8 – Mobile penetration in Ethiopia and other countries in the region – 2008
Table 9 – Internet user penetration in Ethiopia and other countries in the region – 2008
Table 10 – Fixed-line penetration in Ethiopia and other countries in the region – 2008
Table 11 – ETC revenue and profit – 2006 - 2008
Table 12 – Fixed lines in service and teledensity – 1995 - 2008
Table 13 – Internet users and penetration rate – 1996 - 2008
Table 14 – Internet subscribers – 1997 - 2007
Table 15 – Mobile subscribers and penetration rate – 1999 - 2009
Table 16 – Forecast fixed-line and fixed-wireless subscribers – 2010; 2015
Table 17 – Forecast Internet users – 2010; 2015
Table 18 – Forecast mobile subscribers – 2010; 2015

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Despite its status as a least developed country and remaining one of the poorer countries in Southeast Asia, Cambodia’s efforts to expand and upgrade its telecom infrastructure are bearing fruit. There was very little infrastructure remaining from before the tumultuous Khmer Rouge days. As a result, Cambodia bypassed rebuilding the fixed-line market and quickly launched into alternative technologies, jump-starting its telecommunications infrastructure with digital technology. Not surprisingly, mobile services have completely overwhelmed the market. By early 2009, there were nine mobile operators vigorously competing with each other in a market segment that was growing at an annual rate of more than 50%. There were 4.3 million mobile subscribers (penetration 29%) in the country by March 2009. The market was still in a very strong growth phase, as evidenced by the keenness shown by foreign operators seeking to be part of it.

Some limited fixed-line growth had earlier come about through investment under foreign assistance, but this has mainly benefited Phnom Penh and geographical coverage has not increased significantly since that effort in the 1990s. The number of fixed-line services was relatively static at around 40,000 by 2008. In the absence of any real fixed-line growth, mobile telephone services continue to completely dominate the overall telecom market in Cambodia, with mobiles representing more than 99% of the total number of telephone services in the country. This disparity has been growing more significant each year.

The expansion of Internet services has also been overshadowed by the mobile phenomenon. In fact Internet take-up remains disturbingly low, one of the lowest penetrations in the region. Of course, the limited fixed line infrastructure has been a major inhibiting factor in the roll-out of both dial-up and ADSL Internet services. One encouraging feature has been the general availability of Internet access in provincial towns.

It is worthwhile noting that wireless technology has been especially advantageous for Cambodia in achieving rapid network rollout and replacement of a fixed network badly damaged by 20 years of war. In addition to the thriving mobile networks, Wireless Local Loop has been useful for rapid provision of a limited number of fixed-line services. However, while Cambodia has exemplified the fact that WLL offers a viable option for rapidly expanding telecom access in developing countries with low levels of fixed infrastructure, the potential of this technology has yet to be fully exploited in the country.

Key highlights:

The year 2008 saw Cambodia’s mobile market continue on its positive expansion path, with annual growth of 56% for the year and continuing at 50%+ into 2009;
With 29% mobile penetration by March 2009, the mobile market had passed the 4 million subscriber milestone earlier in 2009;
With 3 new mobile operators coming to the market in 2008/09, Cambodia has a total of 9 operators in what has become a crowded and highly competitive market;
The development of fixed-line and Internet services continue to languish; the latter is particularly disconcerting as online access is crucial to national growth;
On the broader political front, National Assembly elections were held in 2008, with Hun Sen being returned to power; while the elections were generally regarded as credible, deficiencies remain.

Table of Contents :

1. Executive summary
2. Key statistics
2.1 Country Overview
2.1.1 Cambodian-US relations
3. Telecommunications market
3.1 Overview of Cambodia’s telecom market
4. Regulatory environment
4.1 Regulatory authority
4.1.1 Ministry of Posts & Telecommunications (MPTC)
4.2 Opening up the market
5. Telecommunications infrastructure
5.1 National telecom network
5.2 International infrastructure
5.2.1 Greater Mekong Subregion Telecommunications Cooperation Group
6. Internet market
6.1 Overview
6.1.1 Internet statistics
6.1.2 Internet access locations
6.1.3 MediaRing’s acquisition of AngkorNet
7. Mobile communications
7.1 Overview of Cambodia’s mobile market
7.1.1 Mobile statistics
7.2 Regulatory issues
7.3 Major mobile operators
7.3.1 Cambodia GSM (MobiTel)
7.3.2 CamShin
7.3.3 TMIC
7.3.4 AZ Communications
7.3.5 Viettel
7.3.6 Applifone (Star Cell)
7.3.7 CadComms
7.3.8 GT-Tell
7.3.9 Smart Mobile (Latelz)
7.3.10 VimpelCom
7.4 Mobile services
7.4.1 Wireless Local Loop (WLL)
8. Cambodia’s broadcasting market
8.1 Overview
8.2 Free-to-air broadcasting
8.3 Cable TV
8.4 Satellite TV
9. Forecasts
9.1 Scenario forecasts
9.2 Forecasts – fixed-line market – 2007 - 2008; 2013; 2018
9.3 Forecasts – Internet services – 2007 - 2008; 2013; 2018
9.4 Forecasts – mobile services – 2007 - 2008; 2013; 2018
9.5 Notes on scenario forecasts
10. Related reports
Table 1 – Country statistics Cambodia – 2009
Table 2 – Telephone network statistics – 2008
Table 3 – Internet user statistics – 2008
Table 4 – Mobile statistics – March 2009
Table 5 – National telecommunications authority
Table 6 – Fixed lines in service – 1995 - 2008
Table 7 – Internet users – 1997 - 2008
Table 8 – Internet subscribers – 1999 - 2008
Table 9 – Broadband subscribers – 2005 - 2008
Table 10 – Total international Internet bandwidth – 1999 - 2008
Table 11 – Mobile operators, subscribers and annual change – March 2009
Table 12 – Mobile subscribers and market share by operator – March 2009
Table 13 – Mobile subscribers – 1993 - 2009
Table 14 – Mobile services sector estimated ARPU – 1998 - 2008
Table 15 – Cambodia GSM (MobiTel) subscribers – 1998 – 2009
Table 16 – CamShin subscribers – 1998 - 2009
Table 17 – TMIC subscribers – 1998 - 2009
Table 18 – Applifone subscribers – 2008 - 2009
Table 19 – Key broadcasting statistics – 2008
Table 20 – Forecast fixed line growth – 2007 - 2008; 2013; 2018
Table 21 – Forecast Internet subscriber growth – 2007 - 2008; 2013; 2018
Table 22 – Forecast mobile subscriber growth – 2007 - 2008; 2013; 2018

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There was no hiding the fact that Laos has had to struggle for years with a poorly performing economy and a commercial environment that was in desperate need of reform. However, in the 2006/07 period there was a noticeable shift in the outlook for the country with positive news being reported on many fronts. Most importantly, a significant number of hydro-electric power projects and mining ventures have become or are close to a reality, with many more possible projects in the pipeline. Laos is at last moving forward in a confident fashion. It is also moving forward in its efforts to strengthen its telecommunications infrastructure, to attract more foreign investment into the sector and to introduce the latest telecom technologies.

As attention turned to building the country’s infrastructure, by early 2009 fixed-line teledensity stood at less than two telephones per 100 people, with virtually no growth; however, the mobile market has been surging in a sustained fashion, especially since 2004/05. Coming into 2009, mobile penetration was around 32% with an annual growth rate running at 25%. Internet services are lagging badly, this being a major concern in terms of the overall social and economic development of the country.

While more foreign investment is needed to boost the telecom sector, the government must also be judicious in selecting and licensing new operators to ensure that it gets the best value out of the investment. The joint venture formed by the government with Thai company Shinawatra in 1996 let the five year period of market exclusivity granted to Lao Telecom pass without any serious attention to infrastructure building. When the market was opened up to competition in 2002, foreign capital finally started to flow. The mobile phone market took off in early 2003, with the number of subscribers increasing sevenfold in the two years following. The Lao telecom sector still has many issues to address. The rate of regulatory reform continues to lag well behind industry development and has the potential to derail the progress already made if the reform is not speeded up.

Key highlights:

The mobile market in Laos continued on its positive expansion path in 2008, with annual growth of 30% for the year; growth was continuing at a similar pace into 2009;
With 32% mobile penetration, the mobile market had reached the two million subscriber milestone by April 2009;
The government having licensed 6 mobile operators, competition was heating up by 2008/09, putting considerable downward pressure on ARPU;
The launch of Lao Telecom’s 3G service in July 2008 was an important move for the local telecom sector, although the subscriber sign up rate to March 32009 remained only modest;
The sluggish development of Internet services continues to be a problem for the both the local telecom industry in particular and the country in general, especially given how crucial online access is to national growth.

Table of Contents :

1. Executive summary
2. Key statistics
2.1 Country overview
2.1.1 Lao-US relations
3. Telecommunications market
3.1 Overview of telecom market in Laos
3.1.1 International assistance
4. Regulatory environment
4.1 Telecommunications Act 2001
4.2 National Authority for Post and Telecommunications (NAPT)
4.3 Master plan for telecommunications
5. Fixed network operators in Laos
5.1 Lao Telecom
5.2 Enterprise of Telecommunications Lao (ETL)
5.3 Star Telecom (formerly Lao Asia Telecom (LAT))
6. Telecommunications infrastructure
6.1 National telecom network
6.1.1 Rural Telecom Project
6.2 International infrastructure
6.2.1 Terrestrial cable links
6.2.2 Asian Development Bank Backbone Telecommunications Network
6.2.3 Proposed satellite system
7. Internet
7.1 Overview
7.1.1 Internet statistics
7.2 ISP market
7.3 Public Internet access
7.4 Top level domain name
8. Broadband market
8.1 Overview
8.1.1 Broadband statistics
8.2 Worldwide Interoperability for Microwave Access (WiMAX)
8.3 VoIP telephony
9. Mobile communications
9.1 Overview of mobile market in Laos
9.1.1 Mobile statistics
9.2 Third Generation (3G) mobile services
9.3 Major mobile operators
9.3.1 Lao Telecommunications Company
9.3.2 Enterprise of Telecommunications Lao (ETL)
9.3.3 Tigo (Millicom)
9.3.4 Star Telecom (formerly Lao Asia Telecom (LAT))
9.3.5 Sky Telecom
10. LAOS’ Broadcasting market
10.1 Overview
11. Forecasts
11.1 Scenario forecasts
11.2 Forecasts – fixed-line market 2007 - 2008; 2013; 2018
11.3 Forecasts – Internet services 2007 - 2008; 2013; 2018
11.4 Forecasts – mobile services 2007 - 2008; 2013; 2018
11.5 Notes on scenario forecasts
12. Related reports
Table 1 – Country statistics Laos – 2009
Table 2 – Telephone network statistics – 2008
Table 3 – Internet user statistics – 2008
Table 4 – Mobile statistics – March 2009
Table 5 – National telecommunications authority
Table 6 – Fixed-line operators’ subscribers and market share – 2008
Table 7 – Fixed lines in service – 1995 - 2008
Table 8 – Internet users – 1998 - 2008
Table 9 – Internet subscribers – 1999 - 2008
Table 10 – Broadband subscribers – 2002 - 2008
Table 11 – Overview of broadband/household subscribers – 2008
Table 12 – Broadband subscribers by access type – 2008
Table 13 – ISPs: broadband Internet subscribers and access types – 2008
Table 14 – Mobile subscribers and annual change – 1995 - 2009
Table 15 – Mobile operators, subscribers and annual change – March 2009
Table 16 – Mobile subscribers and market share by operator – March 2009
Table 17 – Postpaid and prepaid mobile subscribers by operator – 2008
Table 18 – Mobile services sector estimated ARPU – 1998 - 2008
Table 19 – 3G mobile subscribers and annual change – 2008 - 2009
Table 20 – Lao Telecom’s mobile subscribers and annual change – 1995 - 2009
Table 21 – Key broadcasting statistics – 2008
Table 22 – Forecast fixed line subscribers and penetration rates – 2007 - 2008; 2013; 2018
Table 23 – Forecast Internet subscribers – 2007 - 2008; 2013; 2018
Table 24 – Forecast mobile subscribers – 2007 - 2008; 2013; 2018

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Myanmar’s telecommunications sector continues to be dominated by the state-owned monopoly telephone service provider, Myanmar Posts and Telecommunications (MPT). With the government’s conservative approach to structural reform, it was not surprising that MPT continues to maintain its monopoly over the telecom sector, being the sole national telephone network operator.

MPT drafted a 20-year master plan the period 1990 to 2010 and under this plan a range of different projects have been implemented over the years to improve the underdeveloped network. The expansion has been characterised, however, by a somewhat erratic rate of progress. Nevertheless, the country has managed to move from around 100,000 installed fixed lines to an estimated one million in 2008. Over the same time period the number of fixed-line subscribers increased from 76,000 to an estimated 800,000. Despite this tenfold increase, however, by 2009 the country’s fixed-line penetration was still less than 2%.

The dispersion of network infrastructure has been heavily biased towards the cities, with Yangon and Mandalay having estimated telephone penetrations of 6% and 4% respectively. According to the ITU, the official waiting list for telephone services stood at 106,000 by end-2004. (There has been no updated figure published since then.) The installation of new telephone services could often take years. The official waiting time for a telephone line was 3.6 years. This was despite the fact that MPT said it had been expanding the network by approximately 15% each year. To catch up on demand, it was estimated that MPT would need to install more than 500,000 new telephone lines. This would represent a capital investment of around US$600 million – money that was simply not available.

Foreign investment in the telecom sector continued to stay low, due to the political situation in Myanmar, the structure of the country’s telecom industry and the general state of the economy, this also being despite the government’s attempts to increase foreign interest. Investment in the telecom sector has been running at less than US$6 million per year. By mid-2008 most villages in Myanmar were still without a fixed-line telephone service. “Over 6,000 villages in Burma have no phone lines. They have never heard the dial tone,” admitted an engineer from Myanmar Posts and Telecommunications in 2005.

However, the State Peace and Development Council (SPDC) that rules the country has declared via its website that it has been making ‘all-out efforts’ for the development and improvement in the telecom sector. ‘As regards telephone communications, auto-telephones were already being installed. Now, one can make telephone contact inside and outside Myanmar quite conveniently’, the website claimed. It also added ‘Since the communication sector plays an important role in all round development, the necessary improvements such as installation of microwave telephone exchanges in many townships and introducing of mobile phones via satellite communication offered people easy access. In other words, it is an easy access even to the remotest areas in Mandalay’. Of course, the website did not offer any statistics on the number of telecom (either fixed line or mobile) subscribers in the country. An unfortunate by-product of the government’s conservative approach has been that official, up-to-date statistics continue to be hard to come by.

Key highlights:

Note: Key highlights for the Myanmar market are based on estimated figures and conjecture as the administration continues to either not issue information or issue contradictory information.

Myanmar’s mobile market, after reportedly growing at an annual rate in excess of 40% in 2007, continued the pattern in 2008 with a 38% jump in subscribers.
Of course, this mobile subscriber growth was from a low base and the estimated 400,000 mobile subscribers early in 2009 still only constituted a penetration of 8%.
Fixed-line subscriber numbers continue to ease upwards with annual growth appearing to be around 10% in the 2008/09 period. Penetration remained low, however, still down below 2%.
Internet penetration also continues to be disconcertingly low with accurate figures hard to obtain. Certainly, Internet penetration was below 2 subscribers per 10,000 of population coming into 2009.
While Myanmar still needs to seriously address regulatory reform, there was no evidence that any real progress had been made on this front in 2008/09.

Table of Contents :

1. Executive summary
2. Key statistics
2.1 Country overview
3. Telecommunications market
3.1 Overview of Myanmar’s telecom market
3.2 Political and social upheaval in Myanmar – 2007 - 2009
4. Regulatory environment
4.1 Overview
4.2 Tariffs
5. Telecommunications infrastructure
5.1 National infrastructure
5.1.1 Wireless Local Loop (WLL)
5.2 International infrastructure
5.2.1 Satellite networks
6. Data market
7. Internet market
7.1 Overview
7.1.1 Internet statistics
7.2 Internet cafes
7.3 WiMAX
8. Broadcasting market
8.1 Overview
9. Mobile communications
9.1 Overview of Myanmar’s mobile market
9.2 Mobile operator
9.2.1 Myanmar P&T (MPT)
9.3 Mobile services
9.3.1 Satellite mobile
9.3.2 Mobile Broadcasting
10. Related reports
Table 1 – Country statistics Myanmar – 2009
Table 2 – Telecom revenue and investment statistics – 2008
Table 3 – Telephone network statistics – 2008
Table 4 – Internet user statistics – 2008
Table 5 – Mobile statistics – March 2009
Table 6 – National telecommunications authorities
Table 7 – Fixed lines in service – 1990, 1995 - 2009
Table 8 – Internet users – 1999 - 2009
Table 9 – Internet subscribers – 1999 - 2009
Table 10 – Broadband subscribers – 2005 - 2008
Table 11 – International Internet bandwidth – 2000 - 2007
Table 12 – Key broadcasting statistics – 2007
Table 13 – Mobile subscribers – 1995 - 2009
Table 14 – MPT Mobile subscribers and annual change by service type – March 2009
Exhibit 1 – Overview of MPT’s CDMA service

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Kosovo declared its independence from Serbia in February 2008 when the Kosovo Assembly adopted a resolution which declares Kosovo to be independent. This was followed by a Constitution that came into force in June 2008. Kosovo has been under the interim administration of the United Nations Mission in Kosovo (UNMIK) since 1999 although since December 2008 its role has been minor.

Considered a potential EU candidate, Kosovo commenced in November 2002 the EU’s Stabilisation Tracking Mechanism (STM), a mirror instrument of the Stabilisation and Association Process (SAP) used to integrate potential EU candidate countries with the EU. The process aims at building an institutional, legislative, economic and social framework directed by the values and models subscribed to by the EU, as well as at promoting the transition to a market economy.

As part of the EU pre-accession process, Kosovo has received financial aid to build public institutions and improve cross-border co-operation under EU funding mechanism Instrument for Pre-Accession Assistance. Under the IPA, Kosovo is expected to receive €106.1 million during 2009, €67.3 million during 2010, €68.7 million during 2011 and €70.0 million during 2012. The EU is the main trading partner of Kosovo as well its main source of foreign direct investment, with the country’s economy transitioning to a market-based economy. Despite the latest global economic turmoil Kosovo sustained relatively strong economic growth during 2008 on the back of sustained donor activity, overseas worker remittances and increased public investment although remittances may decline during 2009 as Europe contends with recession.

Kosovo’s telecom industry has been liberalised and legislation has been introduced that adopts regulatory principles found in the EU’s regulatory framework for communications, which promotes competition as the most efficient way to offer communications products and services while ensuring universal access.

Prior to independence Kosovo operated its own telecom industry, with a separate ministry, regulator, network operators and service providers. As Kosovo’s international status has not been finalised it is yet to receive a country code from the ITU. Hence network operators in Kosovo at present use one of three country codes: Monaco (+377), Slovenia (+386) and Serbia (381).

Low Internet penetration in Kosovo has been attributed to the lack of economic development, resulting in low purchasing power and consequent low PC penetration and take up of Internet subscriptions. Internet service availability is expanding as network operators build out networks. The government has launched a number of Initiatives to improve Internet usage, such as providing PCs and broadband Internet connections for schools. Broadband access services are offered by the incumbent as well as a number of competing operators. As of January 2009 a total of 10 ISPs were licensed to offer Internet access services.

Kosovo’s mobile market is serviced by two mobile networks operators and two MVNOs. Mobile services are marketed via postpaid and prepaid tariff options, with the latter instrumental in popularising mobile voice services due to its inherent flexibility and affordability. Mobile data services such as SMS, MMS and GPRS are also available and will become increasingly important as a source of new revenue as growth opportunities from new subscriber additions disappear in the maturing mobile voice market.

Key highlights:

Kosovo boasts a developing telecoms network as the incumbent and alternative operators deploy network infrastructure to expand availability of telecom services. Having previously focused on modernisation, which included swapping out analogue switches with NGN equivalents, the incumbent is now focused on network expansion; during April 2009 the incumbent reported it was deploying FttH networks, with plans to connect all schools and state institutions to fibre access networks by 2010.
Broadband Internet access is available from the incumbent and a number of competing operators, with xDSL, cable and wireless used to deliver services. Despite its third place ranking in the market the incumbent’s market share increased by 10 percentage points during 2008, with a similar gain likely in 2009 as the incumbent puts its weight behind marketing broadband services to offset falling revenue from traditional services.
Recognising the need to improve broadband penetration, particularly in rural areas, the regulator has released a draft strategy on implementing broadband wireless access nationally in the 3.5GHz frequency band, with the expectation of up to four operators will be licensed to offer wireless broadband services.
Competition will intensify in the once monopolistic mobile market; a second mobile network operator and two MVNOs commenced operation during 2008, helping mobile subscriber levels grow by 60% and resulting in the incumbent’s share of total mobile subscribers falling to 80%, with this figure likely to trend downwards during 2009.

Table of Contents :

1. Executive summary
2. Key statistics
2.1 Country overview
3. Telecommunications market
3.1 Overview of Kosovo’s telecom market
4. Regulatory environment
4.1 Regulatory authorities
4.2 Telecom sector liberalisation in Kosovo
4.3 Privatisation
4.4 Interconnect
4.5 Access
4.6 Number portability
5. Fixed network operators in Kosovo
5.1 Post and Telecom of Kosovo (PTK)
5.2 IPKO
5.3 Kujtesa
6. Telecommunications infrastructure
6.1 National telecom network
6.2 International infrastructure
7. Internet market
7.1 Overview
8. Broadband market
8.1 Overview
8.1.1 Broadband statistics
8.2 Asymmetric Digital Subscriber Line (ADSL)
8.3 Cable broadband
8.4 Wireless broadband
9. Digital media
9.1 Overview of broadcasting market
9.2 Cable TV
10. Mobile communications
10.1 Overview of Kosovo’s mobile market
10.1.1 Mobile statistics
10.2 Regulatory issues
10.2.1 First mobile licence for Kosovo
10.2.2 Second mobile licence for Kosovo
10.2.3 MVNO Framework
10.2.4 Mobile number portability
10.3 Mobile technologies
10.3.1 Digital
10.4 Major mobile operators
10.4.1 Vala
10.4.2 IPKO
10.4.3 Mobile Virtual Network Operators (MVNO)
10.5 Mobile voice services
10.5.1 Prepaid
10.6 Mobile data services
10.6.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
10.6.2 General Packet Radio Service (GPRS)
11. Related reports
Table 1 – Country statistics Kosovo – 2009
Table 2 – Telephone network statistics – 2008
Table 3 – Internet user statistics – 2008
Table 4 – Broadband statistics – 2008
Table 5 – Mobile statistics – March 2009
Table 6 – National telecommunications authority
Table 7 – PTK revenue breakdown by sector – 2006 - 2008
Table 8 – Fixed broadband subscribers by access type – January 2009
Table 9 – Kosovo broadband ISP subscribers and market share – 2007 - 2008
Table 10 – IPKO broadband subscribers – 2006 - 2008
Table 11 – Mobile operators, subscribers and annual change – March 2009
Table 12 – Mobile subscribers and penetration rate – 2007 - 2009
Table 13 – Mobile network termination rates – 2008

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Radio spectrum for mobile phone services in Australia was first auctioned in 1997. Since then, spectrum has been divided and traded between industry firms to support new mobile services, most notably high speed mobile data services using HSPA or 3G frequencies. This report reviews the major spectrum auctions in Australia, the 1994 and 1997 GSM auctions as well as the 3G/HSPA auction of 2001. Since then the focus has shifted to spectrum for services using based on WiMAX technology. There are no new auctions planned for 2009.

Table of Contents :

1. Synopsis
2. Mobile spectrum auctions
2.1 Introduction
2.1.1 Spectrum overview (Separate Report)
2.2 The 500MHz frequency
2.3 The 800MHz and 1.8GHz frequencies
2.3.1 Auction of 1998
2.3.2 Additional auction – September 1998
2.3.3 Additional 800MHz auction – May 1999
2.3.4 Final 800 MHz auction – 2001
2.3.5 The 1.8GHz auction of 2000
2.4 The 3.4GHz frequencies
2.4.1 The trials of 1996
2.4.2 The announcement of the auction
2.4.3 More for sale in 2002, 2004 and 2005
2.4.4 ACMA reduces spectrum prices
2.5 The 1880-1920MHz (1.9GHz) frequency
2.5.1 1900–1920 MHz band auctions -2007
2.6 3G Auctions
2.6.1 Overview
2.6.2 The auction process - 2001
2.6.3 The auction price
2.6.4 The auction results – 2001
3. Wireless Broadband - Spectrum (separate report)
4. Related reports
Table 1 – The 500MHz spectrum licences – 1997
Exhibit 1 – Companies initially showing interest in the 800/1800MHz auctions
Exhibit 2 – Catapult
Exhibit 3 – Auction results
Exhibit 4 – Final 1.8 GHz spectrum auction results
Exhibit 5 – 3.4 GHz initial bidders – August 2000
Exhibit 6 – Final 3.4 GHz – October 2000
Exhibit 7 – 3G auction results per bidder – 2001

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The French mobile data market is one of the largest in Europe, being an increasingly important part of the overall market as consumers take up a variety of data services. Most investment from the three 3G network operators during the last two years has focussed on upgrading networks to provide HSDPA and thus provide sufficient capacity to exploit consumer use of mobile data services. These numerous services have become more popular following the introduction of unlimited data offerings and the cheaper and more widespread availability of capable handsets. This report provides key statistics on the French mobile data market in 2009, including the growth of mobile data services such as SMS/MMS and mobile TV, and the status of network infrastructure such as HSDPA. In the report we also provide an analysis on the major players and their strategies in an increasingly competitive market, as well as 3G and mobile TV forecasts to 2014.

Table of Contents :

1. Synopsis
2. Overview of France’s mobile data services market
3. Mobile technologies
3.1 Third Generation (3G) mobile
3.1.1 Awards 2001
3.1.2 Award 2010
3.2 Fourth Generation (4G) mobile
4. Mobile data services
4.1 Short Message Service (SMS)
4.1.1 Premium SMS (PSMS)
4.2 Multimedia Messaging Service (MMS)
4.3 General Packet Radio Services (GPRS)
4.4 High-Speed Downlink Packet Access (HSDPA)
4.4.1 Orange
4.4.2 SFR
4.4.3 Bouygues Telecom
4.5 High-Speed Uplink Packet Access (HSUPA)
4.6 iPhone
4.7 Android
4.8 BlackBerry
4.9 Enhanced Data for GSM Evolution (EDGE)
4.10 i-mode
4.11 Vodafone live!
4.12 Femtocells
4.13 Mobile TV
4.13.1 Trials
4.13.2 DVB-SH
4.13.3 Licensing
4.13.4 Orange
4.13.5 SFR
4.13.6 Canal+
5. Mobile content and applications
5.1 Location based services
5.2 PC convergence
5.3 Near Field Communication (NFC)
5.4 Mobile Satellite Services
6. Forecasts
6.1 Forecasts – UMTS subscribers to 2014
6.2 Forecasts – Mobile TV subscribers to 2014
6.3 Notes on scenario forecasts
7. Related reports
Table 1 – Data market revenue – 2002 - 2008
Table 2 – Annual SMS / MMS volume – 2000 - 2009
Table 3 – Mobile services revenues by sector – 2005 - 2008
Table 4 – Orange data revenue as % of total - 2005 - 2009
Table 5 - Active 3G subscribers and annual change – 2007 - 2008
Table 6 – SMS traffic volume (national) – 2004 - 2008
Table 7 – SMS user market growth – 2002 - 2008
Table 8 – Value added services revenue and volume (mobile networks) – 2003 - 2008
Table 9 – Mobile multimedia users and annual change (metropolitan) – 2004 - 2009
Table 10 – MMS messages sent – 2005 - 2008
Table 11 – Orange mobile broadband subscribers – 2004 - 2009
Table 12 – Orange mobile subscribers (France) – 2005 - 2009
Table 13 – Orange annualised voice and data ARPU – 2005 - 2009
Table 14 – Orange mobile consumer revenue – 2005 - 2009
Table 15 – SFR mobile data revenue (non-messaging) – 2007 - 2008
Table 16 - SFR subscribers – 2006 - 2008
Table 17 – Forecast UMTS subscriber growth – 2006 - 2014
Table 18 – Mobile TV subscribers – 2008 - 2014
Exhibit 1 – Premium SMS market overview – 2008
Exhibit 2 – Operators GPRS and GPRS/WiFi launch dates

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