This report is an invaluable source of information on the UK travel insurance market. It provides unique market size information and discusses the main challenges and trends facing travel insurance providers. It also analyses which underwriters are leading the way in this market and forecasts what the future holds for the sector over the next four years.
Scope of this research
GWP forecasts to 2013, based on Datamonitor’s in-house expertise and proprietary model.
Insight into the main competitive developments taking place in the UK travel insurance market.
A detailed analysis of the marketing spend of the top 10 UK travel insurance advertisers.
Research and analysis highlights
The number of visits abroad by UK residents decreased by 16.6% between Q1 2008 and Q1 2009, from 18.2 million to 15.2 million. This is considerably different to trends in previous years, which have witnessed consistent growth in the first quarter of each year.
In 2008, advertising expenditure continued to increase in the travel insurance market to £7.7m, which can be attributed to competitors increasing their spending on outdoor advertising. Spending on outdoor advertising displayed significant growth in 2008, with spending on this type of media increasing by 307.3% to £1.3m.
The travel insurance market witnessed a small improvement in its gross loss ratio, which reduced by 0.7 percentage points from 65.4% to 64.7%. Growth in premium income was the main driver of this improvement, which grew by a larger proportion than claims incurred.
Key reasons to purchase this research
Plan your future travel insurance strategy using Datamonitor’s market size forecasts.
Gain an understanding of changing consumer attitudes and behaviors amid the downturn in order to determine appropriate recessionary strategies.
Benchmark your travel insurance business against the competition.
Table of Contents :
OVERVIEW
Catalyst
Summary
EXECUTIVE SUMMARY
The recession has changed consumer attitudes towards travel, resulting in a negative impact on premiums
The travel insurance market grew to £763m in 2008
Consumers have reduced their number of trips abroad due to a tougher economic climate
The level of detected fraud has increased in the UK travel insurance market
Travel insurance providers spent £3m on advertising in the first half of 2009
Marketing and advertising increased to £7.7m in 2008 but fell in the first half of 2009
Direct mail continued to be the dominant form of advertising in H1 2009
The overall number of visits abroad has fallen but consumers have increased their travel to non-European destinations
The number of visits abroad fell to 69 million in 2008
The number of visits abroad fell by 16.6% from Q1 2008 to Q1 2009
A decrease in annual policy sales and strong competition will lead to slower growth in GWP
Sales of annual policies are forecast to fall in 2009, constraining premium income growth
Rates are expected to rise in the market, though strong competition will limit the level of growth achieved
MARKET CONTEXT
Introduction
The recession has changed consumer attitudes towards travel, placing an impact on premiums
Consumers have reduced their number of trips abroad due to a tougher economic climate
Recessionary product innovation and marketing is evident in the travel insurance market
Aggregators are driving price competition in the market but have lost their appeal among insurers
The level of detected fraud has increased in the UK travel insurance market
Travel insurance GWP is estimated to have grown in 2008 despite the recession
The travel insurance market grew to £763m in 2008
The proportion of premium income generated from annual policies grew in 2008
Annual travel insurance premium rates fell significantly in 2008, while single trip prices rose
The number of travel insurance policies sold increased by 10.6% in 2008
The market was profitable in 2008, though claims inflation continued to grow claims costs
The gross loss ratio in the travel insurance market improved in 2008
Claims costs increased despite improving claims frequency
The average cost of a travel insurance claim increased significantly in 2008
Medical expenses continued to constitute the largest cost to the industry
The FSA began regulating travel agencies and airlines selling travel insurance alongside bookings
Five authorized firms have been created since January 2009
The FSA has begun scrutinizing the practice of pre-ticked travel insurance by travel firms and airlines
Insurers have voiced concern over the Equality Bill
CUSTOMER FOCUS
Introduction
The overall number of visits abroad has fallen but consumers have increased their travel to non-European destinations
The number of visits abroad fell to 69 million in 2008
The number of visits abroad fell by 16.6% from Q1 2008 to Q1 2009
More consumers are visiting Asian, Latin American and African countries
Business related travel abroad declined by 1.1% in 2008
The number of holidays taken abroad by UK residents only rose by 0.2% in 2008
Travel insurance providers spent £3m on advertising in the first half of 2009
Marketing and advertising increased by 2% to £7.7m in 2008 but fell in the first half of 2009
Direct mail continued to be the dominant form of advertising in H1 2009
The top 10 travel advertisers collectively spent £2.5m on advertising their products in H1 2009
The Post Office significantly increased its advertising spend on travel insurance products in 2008
COMPETITIVE DYNAMICS
Introduction
Corporate partnerships remain a key element of travel insurance distribution in 2009
AXA secured two travel related partnerships in 2009
Mondial Assistance secured a partnership with Expedia.com
FirstAssist partnered with Confused.com
Liverpool Victoria and the Nationwide Building Society entered a new partnership in 2008
Product innovation continues to be a key competitive strategy among travel insurance providers
Equity has launched travel insurance products tailored to travelers diagnosed with cancer
LV= launched a new travel insurance policy in May 2008
Groupama launched a new travel insurance policy for SMEs in January 2008
Insure and Go has launched a green insurance policy that includes carbon offsets
AXA, Aviva, RBS, Fortis and AIG are the top 5 players in the UK travel insurance market
AXA is the clear market leader in UK travel insurance
Aviva and RBS have a strong hold over the number 2 and 3 positions in the market
Munich Re, AIG, Groupama, and BUPA reported growth in their premium income in 2008
FUTURE DECODED
A decrease in annual policy sales and strong competition will lead to slower growth in GWP
Sales of annual policies are forecast to fall in 2009, constraining premium income growth
Rates are expected to rise in the market, though strong competition will limit the level of growth achieved
The UK travel insurance market is forecast to reach £847m in GWP by 2013
GWP is forecast to contract to £747m in 2009 due to the recession reducing the number of trips abroad
The market will grow to £847m in GWP by 2013
APPENDIX
Supplementary data
Competitive Dynamics
Definitions
Brokers
Bancassurers
Brandassurers
Gross written premiums
Geographical areas
Research methodology
Primary research
Market context
Customer focus
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
TABLES
Table: Travel insurance repudiation rates by volume and value, 2006–08 (%)
Table: GWP in the travel insurance market, 2004–08 (£000s)
Table: UK travel insurance GWP split by policy type, 2004–08 (%)
Table: UK travel insurance premium rates, 2004–08 (£)
Table: Number of travel insurance policies written, 2004–08 (000s)
Table: Gross loss ratios by line of business, 2004–08 (%)
Table: UK travel insurance claims volume, costs and frequency 2004–08
Table: UK travel insurance claims by peril 2004–08
Table: Number of visits abroad by UK residents, 2004–08 (000s)
Table: Number of visits abroad by UK residents by quarter, 2006–Q1 09 (000s)
Table: UK residents’ visits abroad by destination, 2004–08 (000s)
Table: UK residents’ visits abroad by reason for travel, 2004–08 (000s)
Table: Total number of holidays by UK residents, 2004–08 (000s)
Table: UK travel insurance advertising spend, 2004–H1 2009 (£)
Table: Top 10 UK travel insurance advertisers by medium, H1 2009 (£)
Table: Top 10 UK travel insurance advertisers, 2006–H1 2009 (£)
Table: Top 10 UK travel insurers by GWP, 2008 (£000s)
Table: Top 10 UK travel insurers by market share, 2008 (%)
Table: Key variables affecting travel insurance GWP, 2009–13
Table: UK travel insurance GWP, 2004–13f, (£000s)
Table: UK travel insurance competitors by premium income, 2005–08 (£000s)
Table: Relationships between travel underwriters and major tour operators, 2009
Table: Relationships between travel underwriters and online travel agents, 2009
Table: Relationships between travel underwriters and low cost airlines, 2009
Table: Relationships between travel underwriters and banks and building societies, 2009
Table: Relationships between travel underwriters and selected brandassurers, 2009
FIGURES
Figure: The number of visits abroad by UK residents has been falling steadily since 2006
Figure: Financial failure cover will be appealing to consumers travelling in a recession
Figure: Travel insurance repudiation rates have increased by value significantly in 2008
Figure: GWP reached £763m in the UK travel insurance market in 2008
Figure: The proportion of GWP derived from annual travel policies grew in 2008
Figure: Travel insurance premium rates have decreased significantly over the last five years
Figure: The number of travel insurance policies sold in 2008 increased to 23.2m
Figure: The gross loss ratio in the travel insurance market improved in 2008
Figure: Claims inflation drove claims costs up in 2008
Figure: Medical expenses constituted the largest cost to the travel insurance industry in 2008
Figure: The number of visits abroad by UK residents has been falling steadily since 2006
Figure: The number of visits abroad declined significantly between Q1 2008 and Q1 2009
Figure: Visits to Australia by UK residents declined in 2008
Figure: Business related visits abroad have decreased among UK residents in 2008
Figure: Visits abroad remained relatively static in 2008
Figure: Spending on outdoor advertising has increased significantly since 2007
Figure: Direct mail accounted for more than half the total advertising spend on travel insurance products in H1 2009
Figure: Saga spent the most on advertising in the travel insurance market in H1 2009
Figure: Equity launched Insureblue which offers tailored travel products to consumers in the UK who have been diagnosed with testicular and prostate cancers
Figure: AXA held the largest share in the UK travel insurance market
Figure: Travel insurance GWP is forecast to contract in 2009 before growing again thereafter
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